Won for the Road: The CEO Who Powered GM
Dan
Akerson, the accidental car guy, took GM from the wake of bankruptcy to
profitability
Dan Akerson became the accidental car guy. He took the job of chief
executive officer of General Motors by default, out of a sense of duty. Now
the former telecommunications executive with no previous auto experience
will be remembered as the man who took GM from the wake of its bailout and
bankruptcy to profitability and independence. Less than five years from
GM’s government rescue, Akerson says the automaker’s biggest danger now is
complacency. No one could have imagined that such a short time ago. While
the company had signalled earlier this year that it was changing his pay to
allow him to retire within three years, the Tuesday announcement that he
will step down on January 15 comes as a surprise to some. Privately, he’d
been dealing with news that his wife was diagnosed with advanced cancer,
the Detroit-based company said. “This personal situation kind of overtook
us, overtook me,” said Akerson. He had previously thought about retiring in
the second half of 2014, he said. “I need to spend all of my time and energy
in fighting this disease with my wife,” he said. In interviews over the
years, Akerson, 65, often mentioned his wife, Karin. Last year, he told a
story about the early years of his marriage, when he and his wife had such
a bad experience with a Chevy salesman that they left the dealership and
bought a Japanese car. “We were going to buy a Chevrolet, and the guy
called her ‘the little woman,’” he recalled. “She got so angry, she was
almost in tears and said, ‘I’m not buying a car at this place.’ It was the first
Toyota I bought.”
Righting the Ship
Akerson, who became GM CEO just before its IPO three years ago, helped
shepherd the fragile automaker through its final years under US government
ownership and leaves with the stock trading near a record high. He’ll be
succeeded by Mary Barra, the product-development chief. “I always knew I’d
be viewed somewhat as a transition CEO. We had to right the ship, get it
under way, not take it across the ocean,” Akerson told employees. He has
spent the past three years working to complete a reorganisation that was
begun in bankruptcy. He often said it would take more than a six-week court
action to make the company globally competitive. “Being CEO of General
Motors is arguably the toughest auto job in the world, just given the size,
the complexity,” Adam Jonas, an industry analyst with Morgan Stanley, said
in October. “Akerson has done a fine job of righting the ship.”
Car Sharp
Akerson, GM’s third CEO since US President Barack Obama’s auto task
force ousted Rick Wagoner in 2009, did more than preside over the company’s
return to public stock markets and the end of US government ownership. The
automaker was profitable for every quarter he was in charge and it won back
an investmentgrade credit rating from Moody’s Investors Service for the
first time in eight years. He also ushered in a new period of optimism
among investors, including Warren Buffett’s Berkshire Hathaway, State
Street and J Kyle Bass’s Hayman Capital Management. Under Akerson and
Barra, GM is bringing out 18 new or updated vehicles in the US this year
and 14 next year as the company transforms its lineup into one of the
freshest in the industry from one of the oldest while also boosting quality
to record levels, according to influential third parties, such as JD Power
& Associates and
Consumer Reports
magazine. “Post-bankruptcy GM has just gotten its stuff together,” Jake
Fisher, Consumer Reports’ director of automotive testing, said in an
October interview. “The vehicles that have been produced and designed”
after bankruptcy have shown “marked change in terms of performance.”
Akerson’s vision for GM involved strengthening GM’s Chevrolet and Cadillac
brands with improved customer service and consistent quality. At an
employee event in June, after GM won JD Power’s top quality award, he told
workers that it was his most memorable day at GM.
Tough Days
His tenure included disappointing sales of the Chevrolet Volt plug-in
hybrid and having to defend the vehicle before US Congress after one caught
fire three weeks after a side-impact crash test was conducted and the car
was left in a field by the National Highway Traffic Safety Administration.
While NHTSA eventually ruled that the Volt posed no more of a fire risk
than a conventional car, the damage to sales was done. Akerson’s darkest
days came about 18 months ago. The stock reached a closing low price of
$18.80 in July 2012 and that month he ousted his top marketing officer,
Joel Ewanick, a high-profile executive seen as a change agent, over a
disagreement about a Chevrolet sponsorship. Akerson, a former
telecommunications industry executive who later worked at private-equity
giant, Carlyle Group, remained unsatisfied with GM’s performance, pushing
several mid-decade goals that include boosting North America operating
margins to match Ford Motor’s, stemming losses in Europe after losing more
than $18 billion since 1999 and almost doubling sales in China. On his
watch, he oversaw decisions to pull Chevrolet out of Europe and to close
the first assembly plant in Germany since World War II. He was also
grooming possible successors. Akerson, who will also step down as GM’s
chairman, has said he preferred that his successor comes from within the
company because it would be less disruptive. Along with Barra, other potential
successors included Steve Girsky, 51, vice chairman; Mark Reuss, 50, North
America operations president; and Dan Ammann, 41,
chief financial officer.
Tom Higgins Bloomberg
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