Monday, July 22, 2013

ECO SPECIAL ............Clariant’s Advanced Denim technology



Clariant’s Advanced Denim technology honored
with prestigious innovation award


Clariant ‘s Advanced Denim technology has been honored by two of the prestigious 2012 Innovation Awards organized by ICIS. ICIS Chemical Business magazine today revealed the winners of the 2012 edition of its awards. Not only was the Advanced Denim breakthrough eco-advanced dyeing technology recognized by the jury as “Innovation with Best Environmental Benefit”, but it was also judged as this year’s overall winner.


Designed and developed by the Special Dyes specialist team of Clariant’s Business Unit Textile Chemicals in Castellbisbal, near Barcelona, Spain, the two ICIS awards acknowledge that, even with a denim production process that had seen no significant evolution in more than 150 years, a revolution is possible – an environmental one in this case made by Clariant.


The production of denim fabric usually involves huge quantities of water. Clariant’s Advanced Denim technology simplifies the finishing and dyeing of a fabric that accounts for some 14% of global cotton production. In total, when employing the Clariant’s Advanced Denim processes, Denim-Ox and Pad/Sizing Ox, water consumption can be reduced by as much as 92%, while 63% of the usual cotton waste is avoided and around 30% can be saved in energy costs too compared to a traditional denim processes.


Clariant calculated that if Clariant’s Advanced Denim technology were adopted in the production of 25% of jeans worldwide, it would save 62 million m3 of water/year, the equivalent of the water consumption of 1.7 million people. The technology would also eliminate the need to treat 8.3 million m3/year of wastewater, 220 million kWh of power would be saved and the carbon footprint of the industry and its users in CO2 emissions reduced accordingly.


Clariant was one of the first companies to be awarded an EU Ecolabel* for its illustration collection of jeans in recognition of the sustainability benefits of Advanced Denim.

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