What Is Creativity? We All Have It, and Need It
Do you think of yourself as a creative person? Do you play the
drums or do watercolor paintings? Perhaps compose songs or direct plays? Can
you even relate to any of these so called ‘creative’ experiences?
Growing up, did you ever have that ‘artistic’ sibling or friend
who excelled in drawing, playing instruments or literature? And you maybe
wondered why you can’t even compose a birthday card greeting–or that drawing
stick figures is the furthest you’ll ever get to drawing a family portrait.
Many people have this common assumption that creativity is an
inborn talent; only a special group of people are inherently creative, and
everyone else just unfortunately does not have that special ability. You either
have that creative flair or instinct, or you don’t. But, this is far from the
truth!
So what is
creativity?
Everyone Can Be
Creative!
The fact is, that everyone has an innate creative ability.
Despite what most people may think, creativity is a skill that everyone can
learn and hone on. It’s a skill with huge leverage that allows you to generate
enormous amounts of value from relatively little input. How is that so?
You’ll have to start by expanding your definition of creativity.
Ironically, you have to be creative and ‘think out of the box’
with the definition! Creativity at its heart, is being able to see things in a
way that others cannot. It’s a skill that helps you find new perspectives to
create new possibilities and solutions to different problems.
So, if you encounter different challenges and problems that need
solving on a regular basis, then creativity is an invaluable skill to have.
Let’s say, for example, that you work in sales. Having
creativity will help you to look for new ways to approach and reach out to
potential customers. Or perhaps you’re a teacher. In this role you have to
constantly look for new ways to deliver your message and educate your students.
How Creativity Really Works
Let me break another misconception about creativity, which is
that it’s only used to create completely “new” or “original” things. Again, this
is far from the truth. Because nothing is ever completely new or original.
Everything, including works of art, doesn’t come from nothing.
Everything derives from some sort of inspiration. That means that creativity works by connecting things
together in order to derive new meaning or value.
From this perspective, you can see a lot of creativity in
action. In technology, Apple combines traditional computers with design and
aesthetics to create new ways to use digital products. In music, a musician may
be inspired by various styles of music, instruments and rhythms to create an
entirely new type of song.
All of these examples are about connecting different ideas,
finding common ground amongst the differences, and creating a completely new
idea out of them.
Creativity Needs an Intention
Another misconception about the creative process is that you can
just be in a general “creative” state.
Real creativity isn’t about coming up with “eureka!” moments for
random ideas. Instead, to be truly creative, you need to have a direction. You
have to ask yourself this question:
“What problem am I trying to solve?”
Only by knowing the answer to this question can you start
flexing your creativity muscles.
Often times, the idea of creativity is associated with the
‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed
on the ‘Right’ brain when it comes to creativity.
But, to get the most out of creativity, you need to utilize both
sides of your brain–Right and Left–which means using the analytical and logical
part of your brain, too.
This may sound surprising to you, but creativity has a lot to do
with problem solving. And, problem solving inherently involves
logic and analysis. So instead of throwing out the ‘Left’ brain, full
creativity needs them to work in unison.
For example, when you’re looking for new ideas, your ‘Left’
brain will guide you to a place of focus, which is based on your objective
behind the ideas you’re searching for. The ‘Right’ brain then guides you to
gather and explore based on your current focus.
And when you decide to try out these new ideas, your ‘Right’
brain will give you novel solutions outside of the ones you already know. Your
‘Left’ brain then helps you evaluate and tune the solutions to work better in
practice. So, logic and creativity actually work hand in hand, and not one at
the expense of the other.
Creativity is a Skill
At the end of the day, creativity is a skill. It’s not some
innate or natural born talent that some have over others. What this means is
that creativity and innovation can be practiced and improved upon
systematically.
A skill can be learned and practiced by applying your strongest
learning styles.
A skill can be measured and improved through a Feedback Loop,
and can be continuously upgraded over time by regular practice. Through regular
practice, your creativity goes through different stages of proficiency. This
means that you can become more and more creative!
If you never thought that creativity was relevant to you, or
that you don’t have a knack for being creative… think again! You can use
creativity in any aspect of your life. In fact you should use it, as it will
allow you to to break through your usual loop, get you out of your comfort
zone, and inspire you to grow and try new things.
Creativity will definitely give you an edge when you’re trying
to solve a problem or come up with new solutions.
Start Connecting the Dots!
Excited to start honing your creativity? Here at Lifehack, we’ve
got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things
together in order to derive new meaning or value.
So, if you want to learn how to start connecting the dots,
simply subscribe to our newsletter today. In it, you’ll find out how to make
use of crucial skills that will push you towards a total life transformation–
one that you never thought possible. Your personal growth is our commitment. So
don’t hold back, unleash your creativity today!
Leon Ho
Founder & CEO https://www.lifehack.org/810923/what-is-creativity
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