Carlsberg
launches ground-breaking innovations to reduce plastic waste
Carlsberg today
announced a series of ground-breaking innovations including its new Snap Pack,
which is set to reduce plastic waste globally by more than 1200 tonnes a year -
the equivalent to 60 million plastic bags.
The
Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with
a pioneering technology that glues its cans together. A world first for the
beer industry, it will reduce the amount of plastic used in traditional
multi-packs by up to 76%.
Three
years in the making, the Snap Pack is just one of Carlsberg’s sustainable
packaging solutions that were announced today.
Other
improvements include:
·
A switch to Cradle-to-Cradle CertifiedTM silver
inks on its bottle labels to improve recyclability
·
A new coating on refillable glass bottles to
extend their lifespan and therefore reduce their environmental footprint
·
New caps which remove oxygen to make the beer
taste fresher for longer
The
innovations represent the first of a series of consumer-facing manifestations
of Carlsberg Group’s sustainability programme, Together Towards ZERO, which
includes ambitions of a ZERO carbon footprint and ZERO water waste. They will
first be applied on the flagship Carlsberg brand to drive constant reappraisal
and refinement. This will further substantiate the iconic tagline of ‘Probably
the Best Beer in the World´ in a meaningful way - giving consumers a great
tasting beer that also helps them reduce their environmental impact.
Cees ’t Hart, CEO
of the Carlsberg Group, said:
“It’s an important day for Carlsberg. We are
working hard to deliver on our ambitious sustainability agenda and to help
tackle climate change.”
"We always strive to improve and today’s
launch clearly shows our ambition to follow in our founder’s footsteps towards
a better tomorrow. Carlsberg's Snap Pack will significantly reduce the amount
of plastic waste, and we look forward to giving our consumers better beer
experiences with less environmental impact.”
Carlsberg
Group’s supply chain, sustainability and development teams have worked closely
with the Carlsberg brand team and external partners to innovate in ways that
will make a difference to both consumers and the climate.
To
accelerate the implementation of its sustainability ambitions, Carlsberg also
announced a strategic partnership with Plastic Change, a Danish environmental
organisation, in addition to its long-standing dialogue with the WWF on
sustainable issues and their impact on both the environment and the world’s
natural resources.
Bo Øksnebjerg,
Secretary General in WWF Denmark, said:
”Our wildlife is drowning in plastic – and
the problem is unfortunately growing considerably. We therefore need to act
now. We need less plastic to end up in nature. That is why we consider it huge
progress that Carlsberg is now launching solutions that significantly reduce
the amount of plastic in its packaging. With these new solutions, Carlsberg has
taken the first big steps on the journey towards a more clean and green
future.”
To
celebrate the launch of the Snap Pack, Carlsberg unveiled its own unique
version of Copenhagen’s Little Mermaid statue made entirely from its new Snap
Pack cans. Held together with glue just like the Snap Pack cans, the mermaid
‘canstruction’ embodies Carlsberg’s intent to make beer that is not only great
tasting but is also better for the environment.
Three
metres high, the new installation features a rising tide of 137 kilograms of
plastic – representative of the amount of plastic that Carlsberg will be
eliminating every hour (that is 1,200 tonnes a year), thanks to Snap Pack.
https://carlsberggroup.com/newsroom/carlsberg-launches-ground-breaking-innovations-to-reduce-plastic-waste/
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