WORLD’S MOST INNOVATIVE COMPANIES 2018
12. Instagram
Instagram
Instagram is a social networking application that allows users to
share pictures and videos with their followers. It was created by Kevin Systom
and Mike Krieger back in 2010 as a free mobile app exclusively for the iOS
operating system, but has now evolved into a multi-platform social network.
Not only has Instagram become a place to share the highlights of life
with friends and family, but it has also become an essential marketing tool for
businesses to connect with customers in the real world. Of the top 10
most-followed users on the platform, five are musicians. And Instagram’s 600
million users are 42% more likely to purchase music than the general
population, according to Nielsen. In 2016, Instagram extended its video-sharing
functionality to allow for 60-second clips and added its Snapchat-inspired
Instagram Stories, giving artists even more ways to broadcast behind-the-scenes
moments and share their music with fans. Since its debut, Instagram has
steadily grown to one of the top social media platforms with over 800 million
active users. It is also considered one of the best social platforms for
customer engagement due to rising popularity of visual marketing.
https://www.fastcompany.com/company/instagram
No comments:
Post a Comment