WORLD’S MOST INNOVATIVE COMPANIES 2018 INDIA RANK NO.3
InMobi
InMobi
InMobi is a global
advertising platform that aims to make mobile ads more user-friendly and less
intrusive and impersonal. Initially founded in 2007 as an SMS-based search
engine, the company later pivoted to leverage data such as location and app
interests to serve up (and help app developers deliver) ads that feel organic
and part of a user's mobile computing experience. In 2015, InMobi took this
concept to the next level when it launched Miip, an animated pet monkey that
acts as an ad curator for app users. (For example, Miip might pop up in a
fitness app during a run to suggest new sportswear.) InMobi's partnerships with
more than 30,000 apps have helped it reach more than 1 billion devices, and it
has recently secured high-profile partnerships with Amazon and Alibaba. It also
recently acquired Los Angeles programmatic ad network startup AerServ for $90
million, InMobi’s largest purchase ever, and indicative of the company’s focus
on video ads. Its broad reach and efficacy have stirred rumblings of a potential
acquisition by the largest players in tech, including Google and, most
recently, Microsoft.
In 2017, InMobi focused on improving video advertising, adding
artificial intelligence, as well as working on mobile remarketing and
preventing ad fraud. InMobi debuted a mobile-first video product to
enhance viewability metrics, building in video measurement from both Integral
Ad Science (IAS) and Moat. The company projected that video would be the
largest driver of 2017 growth. Its AI initiatives are designed to upgrade its
ability to predict prime users for advertisers and show them the right ad at
the right time.
InMobi is a multinational company with 16 offices worldwide and is
based in Bangalore, India, where it's poised to take advantage of the exploding
mobile market in that region.
https://www.fastcompany.com/company/inmobiA
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