WORLD’S MOST INNOVATIVE COMPANIES 2018
RANK NO.49
The Muse
The Muse has become the definitive career resource for the
under-35 set (60% of its more than 5 million monthly users are between 18 and
35) by focusing on work culture and hiring in a digital age. The insights it’s
gleaned as a publisher now inform its growing employer platform, which helps
companies such as Capital One and Facebook hone hiring practices to attract
young job seekers. What started as a side gig is now responsible for 90% of the
company’s revenue. Last year, the Muse debuted BrandBuilder, a tool that offers
clients a data-driven look at which aspects of their workplaces excite and
inspire current employees—information that’s crucial in recruiting better
talent. “Companies are understanding what makes existing employees successful,
and looking for that in new hires,” says CEO Kathryn Minshew. The approach
makes for strong matches: Businesses that hire through the Muse retain 95% of
those employees for at least three months.
https://www.fastcompany.com/company/the-muse
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