WORLD'S MOST INNOVATIVE COMPANIES 2018
11. Marvel Studios
Marvel Studios
Marvel Studios is the movie production arm of Marvel
Entertainment, the legendary comic book company behind titles like Spider-Man, The
Incredible Hulk, and Captain America. In 2007, the company
begin releasing a succession of films in the Marvel Cinematic
Universe--including Iron Man, Thor, Guardians
of the Galaxy, and The Avengers--which feature interconnected
plot lines and characters. The 17 films that have been released in that time
have grossed over $13.5 billion at the global box office, making Marvel the
most profitable movie franchise of all time. The films have been lauded by
critics and superhero fans alike for their creative storytelling and
willingness to redefine what a superhero story is in surprising,
counterintuitive ways. In 2009 Disney bought Marvel for $4 billion, giving
Marvel the added benefit of the powerful Disney marketing and merchandise
machine. As of 2017, five more movies from the Marvel universe were either
plotted out or in production, including 2018’s Black Panther, the
first superhero movie to feature an African-American lead. Marvel Studios
president Kevin Feige says, “We’ve got another 20 movies on the docket that are
completely different from anything that’s come before—intentionally."
https://www.fastcompany.com/company/marvel-studios
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