Book
Review - Roadside MBA : Backroad Lessons for Entrepreneurs, Executives and
Small Business Owners
Authors: Mike Mazzeo, Associate
Professor, Kellogg School of Management; Paul Oyer, Professor, Stanford
Graduate School of Business; and Scott Schaefer, Professor, David Eccles School
of Business.
What can a corporate leader learn
from Mike Bodart, the sporting goods king of Columbus, Indiana? Plenty about
customer service, since he's beating the sweat pants off large chain
competitors. Bodart is plugged into the local community, so when the two high
school football teams face off, his is the only place that locals can get
apparel with each school's colours. The authors found Mike during their
smallbusiness inspired journey around the country.
It's not that common for academics to venture to meet real people -let alone those who run small businesses in the hinterlands. This is what makes the book refreshingly different.
It's not that common for academics to venture to meet real people -let alone those who run small businesses in the hinterlands. This is what makes the book refreshingly different.
The book focuses on strategy and
offers plenty of common sense insights on everything from pricing to brand
management to team building. There are timeless lessons for every executive,
entrepreneur and business student. The book unpacks back road business strat .
egy in the words of small business owners and managers
egy in the words of small business owners and managers
-Bloomberg Businessweek
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