5 Habits of Great Entrepreneurs
The
most successful entrepreneurs cultivate these behaviors to create great
products and companies.
What does it take to create and build a
company? I recently asked that question of Tom
Asacker,
author of the excellent book The Business of Belief. What emerged from that
conversation was a set of behaviors that all great entrepreneurs have in
common:
1. Believe
If
athletes, artists, musicians, and entrepreneurs actually examined the
success rate of people in their field, they would talk themselves out of even
trying. They would take the path of least resistance. They would go out and get
a "real" job.
Belief provides the motivation to
attempt things that, if you were entirely rational about them, you would never
attempt. With belief, the "odds of success" become irrelevant. You
continue to push forward until you achieve your dreams.
2. Empathize
Believing
in yourself and what you're doing has a downside: It can make you blind to what
other people believe and why they believe it. As a result, you become convinced
that everybody sees the world the unique way that you see it.
Great
entrepreneurs have the uncanny ability to see the world from the perspective of
their customers.
Steve Jobs was a case in point. He certainly believed in Apple's products, but
he presented them as something that customers could believe in.
3. Observe
Great
entrepreneurs are observers of human nature and human behavior. They're profoundly
curious about the patterns that guide people's lives and the activities that
bring them pleasure and (especially) pain.
Therefore,
if you want to create a product or service that people will
love,
keep your eyes and ears open. When you hear
somebody curse or swear because an existing product or service sucks, that's
where there's money to be made.
4.
Obsess
Great entrepreneurs are fanatical
about improving their products and services. They never rest on their laurels
or think merely in terms of incremental improvement. They'll spend
extraordinary time and effort simply to get things right.
Thus, if you want to be successful
as an entrepreneur, you must pay attention to every element, every process, and
every stage of your product or service. There must be no detail so small that
it escapes your notice.
5.
Win
That’s it!
BY Geoffrey Jameshttp://www.inc.com/geoffrey-james/the-5-habits-of-great-entrepreneurs.html?cid=em01016week06b
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