How to Come Up With a Breakthrough Idea
Feeling
stuck? Here's a tried-and-true method to jump-start the creative process.
You're
stuck. Really stuck.
Scenario
1: You've encountered a problem at work, but all your usual tactics can't solve
it. You sense you need a more creative approach, but your imagination isn't
delivering the goods. What now?
Scenario
2: You feel as if your business is stuck, and its products are somehow missing
the mark. You sense that you've got to do something to improve your business,
but you're not sure what that something might be. What next?
In
these two situations (and many others), you need a breakthrough idea--an idea
that "breaks through" the mental barriers that are keeping you from
achieving the next level of success.
Contrary
to popular belief, breakthrough ideas don't always come out of the blue like a
sudden stroke of lightning. In my experience, it's possible to create
breakthroughs pretty much whenever you want. Here's how:
1. Believe that
a breakthrough is always possible.
Oddly,
this basic idea is often the most difficult part for people to get their minds
around. Which is a bit odd, given that the human brain--including yours--is by
far the most complex and creative single object in the known universe.
The
mere fact that you're seeking a breakthrough means that your brain is capable
of creating one. Your "sense"
that something is wrong or that something can be handled more creatively is a
certain sign your brain is ready to deliver the goods.
There
will always be constraints under which an idea must fit. Even so, there are
always creative ideas and new approaches that transcend those constraints.
2. Release the
"what" and the "how."
The
"what" is the goal you're seeking, such as a creative solution to a
problem or a great idea for a new product. The "how" consists of ways
that you've sought to achieve those goals in the past.
The
reason you need a breakthrough is that your "how" isn't getting you
to your "what." Therefore, the more you think about that
"what" and the "how," the more you'll knock your head
against the barrier that's preventing you from getting there.
Therefore,
even though you desperately want that "what," you've got to let it go
and stop dwelling on it. At the same time, you must shrug off the
"how" as something that's in the past and no longer significant. Only
then are you free to...
3. Vividly
imagine the "why."
The
"why" is the desire that's driving you to achieve the
"what" and attempt the "how."
For
example, you don't really want a solution to a problem. What you actually want
is the feeling of relief and satisfaction when the problem is solved. That's your "why."
Similarly,
you don't really want to have a new product idea. What you actually want is
probably the certain knowledge that you're improving other people's lives and
the feeling of achievement that comes from changing the world.
Here's
what to do: Set aside three minutes of alone time, twice a day, for three days.
Close your eyes and imagine yourself experiencing the emotional state that
you'll feel when you're on the other side, after having a breakthrough.
Imagine
what you're seeing. Imagine what you're hearing. Imagine how your body feels.
Make it as real as possible, because this exercise inspires your brain to
generate the breakthrough.
4. Embrace the
unfamiliar.
Most
of us do our best work when we're someplace familiar, using tools we know well.
In
this case, however, a major reason you're in a rut (and thus need a
breakthrough) is that your brain associates your surroundings with all the
stuff you've done and the thoughts you've had in the past.
You
must therefore get yourself out of the physical location where you feel
comfortable and into someplace that lacks associations. This can be anywhere
that you can sit and think without being interrupted.
Similarly,
the tools you use at work--your computer or your tablet--also encourage you to
follow well-worn lines of thought. Shake things up. Rather than depending upon
your tablet, pull out pencil and paper. Or a huge Sharpie and a piece of
cardboard.
5. Jot down
everything.
Reimagine
your "why," then write down everything that pops into your mind about
how to get to the "why," even if it's not the "what" that
you'd thought you wanted.
This
process is similar to brainstorming, except that you're doing it by yourself
rather than with a group. However, it's superior to brainstorming in two ways.
First,
there are no personalities involved, other than your own. You don't have to
worry if you come up with "dumb" ideas because, well, you're the only
one who will know that they're dumb.
Second,
and more important, your "why" motivation is individual to you,
rather than diffused among multiple people with multiple agendas. Because it's
personal, it can more easily pull down the barriers to create the breakthrough.
6. Select the
best breakthrough.
If
you've followed the recipe above, you'll end up with a list of ideas, many of
which weren't even in the ballpark of what you originally envisioned. They may
have different "whats"--like a new service rather than a new product.
They will certainly have different "hows," even if the
"what" remains the same.
I
can personally vouch for this system, because I've used it, unconsciously at
first and consciously over the past few years, to generate creative ideas that
have moved my career and my life forward.
One
of those breakthroughs was in 2007, when the realization struck me that my
future would be in blogging rather than magazine writing. Another, more recent,
major breakthrough was coming up with the title for my new book.
I
also use this method for minor breakthroughs, like when I can't decide what to
write in this blog. In fact, this very post came out of a pen-and-pencil
session at the local YMCA while my son was playing basketball.
Anyway,
if you follow the method above, I can almost guarantee that you'll come up with
something unexpected.
BY
Geoffrey James
http://www.inc.com/geoffrey-james/how-to-have-a-breakthrough-idea.html?cid=em01016week07e
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