SMARTPHONE Unnecessary Frills: Smartphone Features You Can Live Without
A
look at five features you really shouldn't care about in your next smartphone
That is such a cool feature! Pity
I'll never really use it!"
If I had a buck for every time this thought crossed my mind when looking at the latest greatest smartphones, well… you know the saying! Truth be told, while a good feature set is fundamental to a smartphone's success, brands resort to peppering feature lists with "overmarketed" features, meant to distract you into buying the smartphone. Here's my pick of the top marketing buzzwords and pseudo-selling points a.k.a the features you really shouldn't care about in your next smartphone.
More Megapixels?:
If I had a buck for every time this thought crossed my mind when looking at the latest greatest smartphones, well… you know the saying! Truth be told, while a good feature set is fundamental to a smartphone's success, brands resort to peppering feature lists with "overmarketed" features, meant to distract you into buying the smartphone. Here's my pick of the top marketing buzzwords and pseudo-selling points a.k.a the features you really shouldn't care about in your next smartphone.
More Megapixels?:
Last year it was 8 megapixels, and this year the
number's 13. The megapixel myth that started in the digital cameras segment has
wormed its way onto smartphone specs sheets as well. Sure, an 8MP shooter will
best a lowly 2MP phone camera shot each time, but there's much more to better
images than packing in the latest generic 13MP sensor. For instance, is the
sensor size larger than average, or how fast the lens is (the lower the
aperture, the better) or whether there's a dedicated camera button to fire up
the camera at a moment's notice?
Eye Tracking Features:
Eye Tracking Features:
Screens that stay on for as long as you're
looking at them? Or pause the video when you look away? Sounds futuristic, but
the reality is that they're a pain to get to work, even in brightly lit
environments. Good luck to you if you plan to use it as a party trick down at
the pub! These annoyances mean you'll likely turn the feature off… permanently.
Proprietary Features:
Proprietary Features:
With the sheer variety of devices available in the
market, what are the chances that everyone in your immediate social network
will have the same phone? Leads you to wonder about much advertised features
such as the ability for a group of friends to hear the same music across their
devices, now doesn't it? If the cool things you can do with your phone are
limited to doing only with other exact same phones, you'll never really end up
doing that cool thing very often, right?
Insane Screen Resolutions:
Insane Screen Resolutions:
It seems you can buy any flagship device
today, as long as you want a device with full-HD screen. No one tells you about
the flipside of the display specs arms race — the power cost, how much each of
these features guzzle battery — which is fast becoming a bottleneck to all-day
device use. Full HD displays require more juice to keep all those extra pixels
lit up, and let's not forget the fact that the graphics card has to work harder
to draw out all the extra pixels, which further compounds the problem. The
worst bit? Beyond the 330-350 pixels per inch mark, your eyes can't even tell
the difference!
Bloatware:
Bloatware:
I've noticed a disturbing trend of late — in an effort to
customise the software experience to differentiate themselves from other
brands, most phones ship with so many software doodads that you're left with
precious little space to store your own music, documents, movies etc. Worse
still, a lot of these 'free' apps are really just promotion-ware anyway, forced
onto your device so that the manufacturer can make a few bucks from its
partners, at the expense of your phone's storage space!
Tushar
Kanwar- See more at:
http://www.businessworld.in/news/science-and-technology/gadgets/unnecessary-frills-smartphone-features-you-can-live-without/911878/page-1.html#sthash.fZOJvVXJ.dpuf
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