Corporate Social Entrepreneurship
Executive Summary — Accelerated
organizational transformation faces a host of obstacles well-documented in the
change management literature. Because corporate social entrepreneurship (CSE)
expands the core purpose of corporations and their organizational values, it
constitutes fundamental change that can be particularly threatening and
resisted. Furthermore, it pushes the corporation's actions more broadly and
deeply into the area of social value creation where the firm's experiences and
skill sets are less developed. The disruptive social innovations intrinsic to
the CSE approach amplify this zone of discomfort. Fortunately, the experiences
of innovative companies such as Timberland and Starbucks show how these
challenges may be overcome. Key concepts include:
- Values-based leadership, the synergistic generation of social and economic value, and strategic cross-sector alliances are key ingredients to achieving a sustainably successful business.
- For companies to move their corporate social responsibility (CSR) activities to the next level, they need to rethink their current approaches to CSR, tapping into the creativity of each individual.
- Like all entrepreneurship, CSE is about creating disruptive change in the pursuit of new opportunities. It combines the willingness and desire to create joint economic and social value with the entrepreneurial redesign, systems development, and action necessary to carry it out.
by James E. Austin and
Ezequiel Reficco
Author
Abstract
Corporate Social Entrepreneurship
(CSE) is a process aimed at enabling business to develop more advanced and
powerful forms of Corporate Social Responsibility
http://hbswk.hbs.edu/item/6153.html
No comments:
Post a Comment