Can we live without Google?
There are quite a few in Cyberville
who manage to lead a Google-free existence.
The website One day without Google
warns: “Google is your big brother. Google knows what we are looking for. Where
we are from. What we are interested in. What we're blogging about. What we are
reading. What we advertise. What we click on. What our hobbies are. We use all
these Google services that seem to be tailored to our needs and that require us
to put up personal and technical information.” Google knows everything related
to what you need, can develop the exact application or service to fulfil your
most ardent needs. While Google works on creating new needs, it also develops
new ways to address them.
The risk, the website says, is our
children will forget how to handwrite (word processors rule!), will forget the
multiplication table (Google it!), will forget anything related to literature,
history (there's wiki), natural sciences. Truth for us is what's on the first
page of SERPS (search-engine-results-pages). So, have a different view, it
says. Start one day without Google.
I started a survey: “Is it possible
to live without Google?” The student from across the door answered: “Can you
live without a cellphone?” Most replies went pretty much on those lines. Like
it or not, Google is synonymous with Internet, said a colleague. “Think
Search-engine, Gmail, YouTube, Google-Video, Google-Reader, Picassa, Blogger,
Orkut, Google-Maps, Google-Docs, Google-Analytics, Google AdSense, Google
Chrome, and Google Now which sends Android phone-users traffic updates, weather
warnings and restaurant recommendations. I use its directory and now its
Internet browser. E-life starts and ends with G-doodle!”
Exploring alternatives
But Internet is possible without
Google. Difficult, but possible. For every Google service, there is an
alternative one waiting to be discovered. Five years ago, James Thomas, a web
developer, overwhelmed by Google, blocked google.com both at work and home. He
routed the google.com host name to 127.0.0.1 in his “hosts” file. He installed
AdBlock software and filtered out every Google-owned domain name he knew of. It
worked. “Without AdSense and Google Analytics javascripts executing (and
downloading) on some pages, the entire Internet experience is a lot… faster,”
he said.
Thomas embraced Ask.com. He wasn't
happy with its search results, though he found their mapping service pretty
good. Yahoo!'s results and Internet services met with his approval, and though
Yahoo! is everywhere, he didn't think his information went into their database.
He read news at Rootly, liked how their headlines updated without “refresh”. He
didn't miss Gmail because he had pop accounts for his websites.
Of course, you can manage online
search without G, said Karthik Kumar, tech expert. Yahoo and Bing are large
search engines. Wolfram.com searches on scientific topics, nexis.com
(subscription-based) searches legal and business databases. Also, large sites
like Facebook and New York Times have their own S-Es though they only search
their own sites. However, “Google is a dominant player and over two-thirds of
all searches on the Internet in English are on Google,” he agreed. “In Chinese,
baidu.com is the dominant player and there are numerous Japanese language
S-Es.”
Without Google
Kate Dailey, BBC, narrates how three
computer pros tried to kiss Google goodbye. The first one, Tom Henderson,
(MD-Extreme Labs), irked by Google's privacy agreements, decided to find a way
to go online bypassing the Google web. He ventured into the far reaches of the
virtual world, and wrote his discoveries in a manifesto he named How I Divorced
Google. Henderson got someone to cross-post his music videos on Vimeo, asked
MapQuest for directions and used Duck Duck Go, a search-engine designed to
protect privacy. According to Dailey, he manages a Google-free existence.
Technologist Benjamin Ellis tried to
give up Google after he watched a friend take a picture with a Google-branded
phone. He thought: This would probably end up on a Google-powered photo site,
indexed by Google search-bots, published on Google-powered blogs with
Google-powered ads, viewed in Google-built web browsers, maybe on a
Google-built operating system. He tried other S-Es, but only for a month.
“Mission impossible,” he said.
Again worries about privacy made Joe
Wilcox, editor, BetaNews.com, go off Google for a week in 2011. Result? He
became a total Google geek, says Dailey. He fell for how it constantly improves
services and its break-neck innovation. He consoled himself that there was no
proof they were abusing privacy. Wasn't it better to deal with a large, visible
company like Google than less-known entities? You be the judge.
SOME TIPS
* You can use blockers to prevent
Google from tracking your browsing.
* Henderson's 7-step programme to
shake off Google: Take inventory, delete cookies, redirect host files, install
tracking blocker, maintain mobile phone, find replacements, maintain and
reflect.
* No animosity for Google, says
One-day-without-Google.
* The site wants you to find real,
physical ways to live – like attending a concert.
Geeta Padmanabhan TH121017
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