WHAT I
LEARNT FROM MY COMPETITOR(4)
“Lowe is Great at Retaining
its People“
Piyush Pandey, Executive Chairman & Creative Director, O&M
India and South Asia
CLAIM TO FAME: Famous for
his iconic work on brands like Fevicol, Asian Paints and Cadbury, Pandey is
equally well known for being mentor to some of the industry's brightest minds
and leaders
THE LESSON: Piyush Pandey's
name is always on the list of people who have been most influential in shap ing
the Indian advertising industry. Not just from the perspective of helping build
some of the country's biggest brands but also from the lens of cultivating a
culture and nurturing the advertising business's greatest asset: talent. It's
no wonder then that Pandey considers a company -be it in the ad business or not
-that can keep its best people happy and not inclined to defect to other
pastures, an admirable competitor. “The biggest les sons to learn are from
companies who have held on to their people. Lowe is great at keeping its key
people. Not that we (Ogil vy) have a problem with that. But one must know what
they do to keep them.“
He's also learnt a great
deal from the Tata Group's Ratan Tata, for the way he handled succession
planning in one of India's biggest conglomer ates and led the seamless transfer
to the next generation of leaders.
(This statement comes with
another disclaimer, considering the industry's and journalists' penchant for
speculating on his retirement schedule. Pandey, how ever, is not ready yet.)
“But,“ he tells us, “these issues are important.“
(Delshad Irani)
ETM27DEC15
1 comment:
Any tips on synthesis writing, huh?
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