That’s What I Call
Flash Drive
These days, there’s more technology in a car than
there is in a roomful of computers
IN THE last few weeks I’ve been constantly discussing the
collapse of the four sacred pillars of technology that drive the multibillion
dollar technology industry: televisions, laptops, smartphones and tablets.
These four have ruled the roost for so long, they’ve become omnipotent and have
more money riding on them than any other quadrant product in any industry.
Obviously, deeming them a collapsed category seems foolhardy. And yet, the
writing is on the wall, just not very clear to most people. Technology is
cyclic, and there’s bound to be a life and death cycle. If some years ago, at
the height of each product’s success, someone had predicted that electronic
typewriters, fax machines, pagers and the CD player would die, he would have
been ridiculed mercilessly. The good news is that the top four aren’t really
dying. It’s just that the evolution and innovation in these categories is
starting to slow down. And that very innovation is getting stepped up in four
new pillars. Intermittently, over the next few weeks, I’m going to explore
these four new pillars and why they will rule the roost in the coming decade.
Today, the first one: Cars!
A BATTERY-POWERED RIDE
The clichés around car and tech are endless. The automobile is
now the biggest gadget in the world. Unfortunately, the clichés don’t do
justice to just how much technology is at play. There’s more tech in a car than
a roomful of computers. There are more lines of code in a car than in an
aircraft, more wire and data flowing than a computer server, and more sensors
analysing conditions than any wearable tech ever built. Yet, the real story
lies in what’s ahead. Two areas will have a direct and dramatic impact on your
life.
THINK SMALL
When you think of a battery-powered car, you usually think of
giant-sized batteries taking up massive space somewhere under the hood. After
all, the batteries have to drive a whole car, so they need to be enormous,
right? Wrong! The real innovation is all about very small batteries getting
together to form a giant grid-powered machine, something like your normal AA
battery used in a torch or TV remote. Now, think of thousands of them. That’s
what powers a Tesla car and many others. There are big advantages in going
small. Battery failure means replacing one or two small batteries, efficiency
is distributed across each cell, production is simplified and they take up far
less space, so designers are not forced to build ugly cars to hide those big
klunks. Tesla and Panasonic are building a huge factory that will produce
billions of these so that every one will be able to afford a battery- powered
car soon. The other big innovation is eradicating battery anxiety. Think about
a battery-powered car that has a range of 100 kilometres. When you leave your
home and have to drive 40 kilometres, you feel fine. But on the way back you
get stuck in a massive traffic jam and your battery gauge steadily trickles
down to zero. That’s incredible stress. Now think of battery pump-up station
just like petrol pumps. You drive into one on the way, take out one battery
module, insert it into the charging station, replace it with another module
that is already fully charged and are on your way out faster than it would have
taken you to fill petrol in your car. Now, that is real power!
HONEY, I FIRED THE DRIVER
Of late, driverless car technology has moved from secret R&D
facilities and is out in the open. Mercedes, Audi, Google and half a dozen
other companies are starting to let their driverless cars drive staggeringly
long distances. This opens up many different real-life implications. Suddenly
you can have lounge-like seats so that all occupants can face each other and
interact as they travel. What you do on your way to your destination also
changes as you no longer have to concentrate on the road or pay attention to
traffic rules and pedestrians. Entertainment, work, interactivity,
communicating and many other things that were illegal for those behind the
wheel will become legal and be encouraged. The biggest impact will be on how
you view your car. Today it’s one of your most wasted assets. You drive it to
work, park it, and it stands there waiting for you. Then you drive it home and
park it again all night. Multiply that huge waste of a resource by the millions
of cars across the world. Now think of alternate scenarios. You get your
driverless car to drive you to work then send it off to do duty as a premium
taxi so that it makes you money all day. Then it comes to get you when you’re
done, you pocket the income it made for you. Then it drops you home and then
takes off to do night duty, ferrying passengers to and from the airport. The
main reason we all don’t send off our current cars to do taxi duty is that we
don’t trust a driver to treat the car as well in our absence or obey traffic
rules – all of which are ruled out in a driverless car. Many may be amused by
this thought, but new technology always opens up new lifestyle changes.
Parking, roads, traffic jams, public transportation woes, breaking of road
rules – almost all disappear with one dramatic technology shift.
There’s a lot happening with cars – from them becoming
Internet-enabled, data-ready, with infotainment systems that would rival a home
theatre and with smarts to park and change lanes and never get into an
accident. And yet, it’s the above two that may well change lives and change
this world.
RAJIV MAHKNI
HTBR1FEB15
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