PERSONAL
SPECIAL
Pull it off
Ideas, often over-rated, look
great on paper but fail on ground.
An `executioner' on successfully kickstarting a new strategy
From
promising start-ups to Fortune-500 companies, one of the top three things
occu pying a corporate head hon cho's mind is delivering a strategy. It might
be a great idea, but it's worth little if not executed effectively. In the
race for survival, a brilliant initiative often dies -either in a loud crash
or via quiet suffocation among other competing priorities.
The trouble, says Rajan Kaicker, executive chairman and
managing director, FranklinCovey India & South Asia -a global company
specialising in performance improvement -is that at the corporate level,
companies focus on bringing in new business while execution is not on their
radar. “It's surprising how ignorant organisations can be -everyone is
waiting for the next big idea but no one wants to execute it. Ideating costs
nothing, execution requires planning,“ says Kaciker, who has co-authored The
4 Disciplines of Execution, an 18-month effort that emphasises on how to
execute your goals by following the four disciplines of focusing on wildly
important goals, acting on lead measures, keeping a compelling scoreboard and
creating a cadence of accountability.
STAY ON YOUR TOES
Sharing the example of how technology is affecting the
supply and demand chain at an unimaginable speed, Kaicker says, “Look at how
online retail has scaled up. Back in 2013, none of us would have imagined
that this was possible.“ He adds, “You may be sleeping blissfully one night
and, by morning, a disruptive technology would have occupied a large portion
of your market share.“
Therefore, it's all the more important for leaders and
managers to constantly be in the game. “If you have a great idea, don't wait
for a good time to execute it.Start work on it in the now.“
UNDERSTANDING
CAPACITY
Whatever your business or industry, success depends on
executing a wellcrafted strategy, but most leaders do not recognise their
team's capability.“Your team isn't sitting idle; in fact, most of us put in
14 to 16 hours of productivity at work. That's why, every time a new
initiative is announced, employees give out that invisible groan that says,
`where am I going to get the time to finish my work and attend to this new
thing?',“ says Kaicker, adding that, therefore, when devising a new strategy
and its execution plan, it's important to figure if your team can actually
deliver this plan considering their current workload. If not, can you hire a
new team?
URGENT VS IMPORTANT
Certain urgent activities that are required to keep your
firm running consume all your time and energy.That is your urgent
business.Leaders, says Kaicker, should understand that everyone is working
hard. They should learn to differentiate between the critical (which needs to
be tackled immediately) and the significant (which can be dealt with once the
current crisis is over). In such situations, it's important to prioritise
your goals.
NEW MEANS CHANGE
When you plan to bring in a new target and a fresh
strategy along with it, it is imperative to understand that it would require
intro ducing a new behaviour in the team. “Behavioural change is the hardest
to bring about. However, you cannot expect to carry on the same everyday
attitude and expect things to get better. Day after day, the competition only
gets tougher and tight er. Therefore, a more innovative attitude needs to be
introduced into the existing culture,“ he says.
Behavioural change, adds Kaicker, is brought about by
ensuring accountability. You can measure the strength of this change in
behaviour when you see the positive impact through your actions.This gives
you the motivation to continue with the change even though it may be really
hard to actualise it.
DON'T BE A JACK OF
ALL TRADES
As the saying goes, being a jack of all trades will make
you a master of none. “Never make your team run after 10 ideas to see if one
or two work. Let the focus be on one or two great ideas alone and making them
work. That requires guts, but that's what great leaders do.America's
best-known business leader, Jack Welsh consolidated several businesses into
12 key companies and increased the revenues by multiple folds.
“The human brain is not designed to multi-task, so don't
boost that culture. If you are encouraging multitasking, you are in fact,
promoting failure,“ warns Kaicker.
You know it for yourself that had you focussed better on
just one job, the result would have been far better than it is with juggling.
STAY ON THE SAME
PLANE
The problem with most teams is that every individual or
team is working in a silo. Encourage the team to see the big picture,
together. “The trouble is when everyone is listening to different beats of
different drummers, it's important to speak the same profit language. You
can't be dreaming of conquering Mt Everest while your team is drafting a
route map of Kilimanjaro,“ says Kaicker.
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Nasrin
Modak-Siddiqi MM4FEB15
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