INNOVATIVE IDEATORS
The Indore-based company was spun off from Ideas Infinite in 2011. Dinesh
Goel, who founded the innovation training venture Ideas Infinite in 2010,
launched Innovative Ideators with Rahul Vaidya and Pankaj Acharya to
crowdsource new ideas for companies. The startup organises highly focused
online contests aimed at an audience stipulated by their client. “We can create
a contest which asks just MBA students to develop a business strategy to
increase sales in a particular segment with a certain budget,” said Goel, who
has crowdsourced ideas for companies like Airtel and Britannia. The contest
provides cash awards to participants and Goel has also helped companies hire
participants who fit their profile. “For companies, the new ideas and high
brand visibility among a specific audience are the attractions,” said Goel, who
is now launching a dedicated online portal to crowdsource ideas. “With
technologies like video-conferencing and Skype it doesn’t matter anymore where
you are located,” he said.
Peerzada Abrar and Radhika P Nair ET120629
Peerzada Abrar and Radhika P Nair ET120629
No comments:
Post a Comment