CHAYOWO GAMES
The Kochi-based startup is tapping millions around the globe who play
casual and social games on their computers, smartphones and tablets. The
company has been successful in creating over 100 proprietary games that are
played by over one million people each month. The firm, co-founded by Jugul
Thachery five years ago, initially started as a game development outsourcing
provider. It then moved up the value chain by providing creative content to
Nickelodeon, the American children’s channel, Big Fish, one of the largest
distributors of casual games, and Chillingo, a leading games publisher and
subsidiary of Electronic Arts Inc. Thachery decided to publish his own games to
target the $3-billion online gaming market. Some of these games include ‘I Park
It’, ‘Mortgage Meltdown’ and ‘The Dark Hills of Cherai’. ChaYoWo, which has 100
employees, expects to touch revenues of around $5 million by the end of this
year. “We tried to go to the metros, but we found the best talent here,” said
Thachery, an alumnus of the University
of Cincinnati. The
coastal city’s relaxed environment and low costs were also advantages. The firm
has received undisclosed seed funding from New York-based Maxa Group. The
startup is now setting up offices in San
Francisco.
Peerzada Abrar and Radhika P Nair ET120629
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