How to Use Steve Jobs's Insanely Simple Strategy for
Getting What You Want
Overcome your fear of rejection and failure with this three-letter word.
There's a video clip on YouTube of Steve Jobs telling the story
of when he was 12 years old and he was looking for spare parts so he could
build an electronic device known as a frequency counter.
He tells how he opened the Palo Alto, California, phone book and
located the number for Bill Hewlett, the founder of Hewlett-Packard, the company
that made the parts he was seeking.
After introducing himself, Steve quickly got to the point:
"'I want to build a frequency counter, and I was wondering if you had any
spare parts I could have ... ' Bill not only gave me the parts I needed, he
gave me a job that summer in Hewlett-Packard working on the assembly line
putting nuts and bolts together on frequency counters. He got me a job in the
place that built them. And I was in heaven."
There have been many instances in my life where I've struggled
to muster the courage to ask for something I wanted, fearing that my request
would be refused, or that I would embarrass myself for even asking. Yet, in
many of those instances, because I asked, the outcome turned out to be very
positive.
Like the time when, at the pub where my grad school buddies and
I hung out on the weekends, I asked the pretty friend of my classmate's friend
if she would dance with me (she said yes, and we're still dancing -- occasionally,
at least -- today).
Or when I asked my business school classmate for the name of the
hotel where a consulting firm was holding a recruiting event -- and
then showed up uninvited, and boldly sat myself down next to the partner who
would eventually hire me (after putting me through eight grueling interviews -- with
case studies).
And I can't forget the time I coughed up the courage to finally
ask for my first promotion and significant raise after four years of waiting
and hoping that the promotion -- any
promotion -- would be offered to me.
I can also trace some of my biggest failures and disappointments
to not speaking up and asking for what I wanted. And today, I still hold back
from asking for what I want. I still lose out on opportunities.
There's an art to asking for something you want, and at the right
moment. Figuring out what someone needs and offering something of value to the
person can be an effective strategy for getting the yes that you're looking
for.
But I've also learned that many people are willing to give of
their time, their ideas, or even their money with no expectation of getting
anything in return. In fact, I've found that many people derive personal
satisfaction from being helpful to others. Maybe it's a value they learned from
their parents. Maybe it's built into their religious beliefs. Maybe it's just
who they are.
"I've never found anyone who said no or hung up the phone
when I called," says Steve. "I just asked. And when people ask me, I
try to be responsive to pay that debt of gratitude back."
So think about what it is that you really want. Go ahead and put
in the time and energy to learn new skills, acquire new knowledge, and
experience new things. Invest in building the relationships you will need to
call upon when you're ready. And then, when you feel the time is right, be sure
to do the one thing that will help you get what you want: Ask.
"Most people never pick up the phone and call; most people
never ask. And that's what separates sometimes the people that do things from
the people that just dream about them," says Steve.
"You've gotta act, and you've gotta be willing to fail, and
you've gotta be willing to crash and burn, with people on the phone, with
starting a company, or whatever," he says.
"If you're afraid of failing, you won't get very far."
By Glenn
Leibowitz
http://www.inc.com/glenn-leibowitz/how-to-use-steve-jobss-insanely-simple-strategy-for-getting-what-you-want.html
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