Want To Be More Creative? Your
Personality May Hold The Key
Are you focused or does your mind
wander? Increase your creativity by using a cognitive approach that best suits
your personality.
Creative insight tends to strike one
of two ways: either we labor over our work for hours and eventually find an
innovative solution, or we’re driving in a car or lying in bed and a good idea
just hits us. These totally opposite ways of thinking—a focused mind versus a wandering mind—can both lead to inspiration. But does one strategy work
better when we need to solve a creative problem? A new study suggests that the
answer may depend on your personality.
If your mind wanders a lot, then use
it to your advantage. Don’t try to force an analytic approach.
Psychologists Claire Zedelius and
Jonathan Schooler from the University of California, Santa Barbara,
investigated these very different creative cognitive processes in two
experiments. In both trials, published in Frontiers in Psychology, the researchers measured participants’ personality types—whether they
were inclined toward mind wandering or focused attention—with a questionnaire
that asked people to assess things like "I break or spill things because
of carelessness, not paying attention, or thinking of something else." In
the first experiment, 70 people received a set of instructions that defined
problem-solving two ways: through an analytical strategy or through insight
(when an idea pops into your head). Then, they were given three words (like
"ache, hunter, and cabbage") and they had to think of a fourth word
to match with the other three (like "head") to complete three
separate phrases: headache, headhunter, and cabbage head.
Participants went through 30 of
these word triad puzzles, and had half a minute to come up with an answer for
each one. After they solved a problem, they were asked whether they solved the
problem solely with strategy or insight, or through a combination of the two.
Zedelius and Schooler found that overall, people performed best when they
solved problems insightfully. Yet when they broke down the results based on
personality, insight only gave an advantage to mind-wanderers. For more focused
people, analytical problem solving worked better than insight.
In another trial, the researchers
split 99 people into groups: one group got instructions telling them to solve
the word triad puzzles analytically by making an "exhaustive mental list
of words" to combine with the three words, and the other group was told to
solve the puzzles with insight, by "letting the right answer ‘pop’ into
(their) mind." Again, Zedelius and Schooler found that focused attention
generally decreased people’s creative performance, but focused individuals
still did better than mind-wanderers when both personality types tried to solve
problems analytically. The team didn’t find a significant difference in
problem-solving abilities when the two types used insight, but Zedelius thinks
they may not have seen a difference because even with instructions, it’s hard
to tell someone how to solve a problem intuitively. "To tell someone to
just let the answer come to them, that’s very vague," says Zedelius,
"We’re basically asking them to do nothing."
These results suggest that people
may increase their creativity if they use a cognitive approach that best suits
their personality, yet the researchers acknowledge that people are bound to use
both styles. "Some people may favor one approach over the other, but both
approaches are valid," says Zedelius, "Even if you are a mindful
person, everybody’s mind wanders or daydreams." She also emphasized that
people’s minds are malleable, and their natural inclination towards focus or
distraction may change over their lifetime, such as with training in
mindfulness meditation.
Harvard cognitive neuroscientist
David Vago also points out that it’s important to understand what state of mind
people are in while they’re solving creative problems, because even a focused
person might have been distracted while solving the word puzzles, or vice versa
with an easily distracted person. "Personality is an enduring trait
throughout your life, whereas your 'state' measures something transient—it
what’s you’re experiencing in the moment," he explains. "If they
wanted to measure mindfulness and mind wandering in a creative task, then they
should have come up with a better ‘state’ measure right before or after that
task." Vago also says that the questionnaire used in the study isn’t a
great measure of someone’s predisposition toward mindfulness or mind wandering,
but it’s currently the standard that researchers use in the field.
Despite its limitations, Zedelius’s
and Schooler’s study may give people some guidance about how to tackle a
problem when they need a creative solution. "If your mind wanders a lot,
then use that to your advantage and don’t try to force an analytic approach if
it’s not successful," says Zedelius, "You have to find the creative
approach that works best for you.
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