The World's Most Innovative Companies 2014
7. Nike
For
setting a sustainable example.
HEADQUARTERS
Beaverton, Oregon
Beaverton, Oregon
WEBSITE
nike.com
nike.com
TWITTER
@Nike
@Nike
FACEBOOK
Nike
Nike
YOUTUBE
Nike channel
Nike channel
Nike's
most exciting new product last year wasn't a LeBron James sneaker (although the
11s are pretty sweet). It was an app called Making that helps companies measure the environmental impact of using
different materials--which made up approximately 60% of Nike's footprint and
spurred the creation of the app. "Before, if you asked, 'Which is better,
hemp or cotton?' nobody had that at hand," says Hannah Jones, Nike's VP of
sustainable business and innovation. "We created this enormous database of
materials and turned it into an index for the entire industry." Released
last summer, the app evolved out of Nike's push to eliminate the use of
hazardous chemicals in the creation of its products by 2020 and has been
incorporated into the curriculum at two design schools and downloaded in 23
countries.
The company
also expanded its ambitious Launch program, which it created with NASA and the
State Department. Hundreds of key players in the materials ecosystem come
together to discover, incubate, and accelerate companies developing innovative
materials to be used on a wide scale to address global issues in the space.
"Sustainability can't be just a single product line," says Jones.
"It has to be across everything we do."
By Skylar
Bergl
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