PERSONAL SPECIAL..Brand You

Brand You

Focus amplifies your brand's resonance

Your ability to focus on the minutiae empowers you to magnify the efficacy of your actions. You don't need fire to burn a leaf; all you need is the sharp and dedicated focus of a ray of sunlight. Likewise, the power of focus empowers your brand to brand an indelible and inimitable spot in your audience's psyche. The beauty of this strategy to focus and flourish is the reciprocal power it has on your brand's relevance and reverence. The more you focus; better is your brand's distinction. The secret behind the most powerful and iconic brands, is that they offer a distinct value to a differentiated segment. Let's say, the brand-age paradigm is 'Jack of all trades, king of some, and the emperor of ONE'; the key is to focus on a singular area of expertise and excellence of brand YOU. Here are the four Ws that will empower you to strategise the focus of your personal brand:
1 Who (are you): This isn't your name; but your game-focus on the positioning strategy of your brand. What is it that you want to be known for; what reputation do you wish to build; what is the one thing you wish to be synonymous with. Remember: You brand your game only once.
2 What (do you do): This is the exclusive value proposition of your brand-focus on the core competencies that you offer; the singular expertise that differentiate you from your peers; that inimitable value that you bring to the cause. Remember: This is your Brand Promise.
3 Who (do you do it for): This is your ideal target audience-focus on a niche group that you service; the specific stratum of your industry; the group/division that benefits the most from your expertise. Remember: Smaller the audience; bigger your Brand.
4 Why (you are the go-to person): This is your claim to fame-focus on the invincible credibility; the ensemble of achievements that highlight your expertise; the rational & emotional value you offer. Remember: This is your compelling Brand Appeal.
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