MOST INNOVATIVE COMPANY NO.4 WALT DISNEY
Here’s why Disney just may be able to
compete with Netflix
Plenty
of venerable media empires aspire to be players in the streaming wars. None is
better positioned than Disney, which retooled its organization to deliver its
own video services rather than license content to Netflix. “We’ll do a better
job than others,” says direct-to-consumer chief Kevin Mayer. “We know [our]
brands viscerally.” Disney+, a family-friendly streaming service debuting late
this year, will mine Disney’s unparalleled portfolio, including new Star
Wars, Avengers, and Monsters, Inc. shows; the
Fox acquisition gives the company even more content assets, plus control of
Hulu and its 25 million customers. In 2018, Disney launched the ESPN+ streaming
service and racked up a million subscribers in five months–valuable experience,
Mayer says, as it learns to convert loyal fans into paying customers.
BY HARRY MCCRACKEN
https://www.fastcompany.com
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