DELL RANKED NO.8 INNOVATIVE CONSUMER ELECTRONICS COMPANY
Dell is a computer and server company based
in Round Rock, Texas, just outside of Austin. It has taken a leadership
position in creative efforts to transform waste products into useful goods.
Dell's boxes in India are printed with ink made from pollution captured from
diesel generators. It upcycles used gold from e-waste into new
motherboards in the Dell Latitude 5285 2-in-1 device as well as a jewelry line,
The Circular Collection, in partnership with Bayou with Love. Dell has also
worked with Lonely Whale and United Nations Environment to create
NextWave, a consortium of companies dedicated to finding new uses for
ocean-bound plastic. Dell’s XPS 13 2-in-1 laptop ships in packaging made
with recovered ocean-bound plastics. Since 2012, Dell has recycled more
than 73 million pounds of recycled materials into new products.
www.fastcompany.com
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