STARTUP 15
Clipbyte makes challenges of monitoring news a thing of the past
One of the biggest challenges
today for corporates has been monitoring the vast broadcast media space for
various developments related to their industry and their own brand, even while
keeping a tab on the kind of coverage they get which could range from
‘market-friendly’ to negative. Till now there was no way to keep pace with the
wide variety of news breaks, analysis and coverage of various companies and
industry that happen round-the-clock on almost 100 mainstream TV channels in
India.
From this dire need of the
corporates to monitor specific news, brands and analysis was born; the
broadcast monitoring platform, Clipbyte.com. “There are hundreds of
channels in India today that cover social, market, economic and political
issues which are difficult to keep tab as it comes and goes in a flash. It was
impossible to check TV channels round the clock. We filled the void quite
effectively”, explains Sakshi Parab, one of the four promoters of Clipbyte.
“In a year we store over 1,05,120
hours of information in our servers. All the software we use are designed and
built in-house”, says Ravindra Katke, Director of Clipbyte.
The best part of the deal for any
corporate which wants to access any business news from 2013 is that they only
have to provide the keywords and the entire information and video clips can be
made available in few minutes. In all, it is estimated that Clipbyte content
team monitors 1,72,800 minutes of news and analysis , says Shilpa Pawar, the
third promoter of clipbyte.
When a corporate subscribes to
Clipbyte services, the flow of all the news coverage on various television
channels is instantaneous and the subscriber is kept aware of what is going on
in real time. Clipbyte provides a dedicated platform to each of its subscribers
where all the latest videos are parked and can be accessed by the subscriber
from his phone with ease. “Time is of essence for the corporates, and hence the
lead time between the news breaks about a particular company or an industry has
to be actionable for the affected party. To make it convenient for the
subscribers can share the web link via email and social media. We give coverage
of not just English and Hindi channels but also many Indian languages”, says
Jyoti Babar, the fourth promoter of Clipbyte. Clipbyte already has some of the
biggest corporate names in its kitty of subscribers.
Clipbyte has forayed into
transcription of audio to text. Analysis of news, brands and sports measurement
is yet another value added service that Clipbyte has become popular for in the
recent times. Clipbyte also starting to provide video services in HD as the
demand for better video resolution has risen considerably.
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