Making a pitch
These are the cover letter mistakes
that keep you from getting an interview
Contrary to what you have heard or read, cover letters are
still important. They are not essential in every industry or for every role,
but savvy job seekers always have one ready to go. It proves that you’re
credible by using metrics that detail your achievements. You can also use it to
connect with the hiring manager.
Avoid these
mistakes:
Typos and grammatical errors
Typos are a really easy way to land your application in the ‘no’
pile. Spell check and grammar check your document carefully. Read the letter
out loud. You’d be surprised how many errors you catch that way.
Archaic greetings
It’s 2017. If you’re inclined to write ‘Dear Sir’ or even ‘Dear
Sir or Madam,’ you must reconsider. ‘To Whom It May Concern’ works, ‘To the
hiring team at [Company Name]’ is good. If you can find out the name of the HR
representative or hiring manager, it’s better. It shows you did your homework.
Being too casual
Just as you don’t want to go too formal, neither do you want to
open your letter very casually. This is not a dating message; it’s a cover
letter for a job you want.
Addressing the wrong company
It’s important to personalise your cover letters. Yes, it takes
a few moments extra to show that you actually took a look at the company and
the position for which you’re applying, but it’s essential. ‘I am writing to
apply for the [position] at [Company]. Then say specifically why you are quite
perfect for said position and you’re willing to work for said company. Show
them why you care about the company and this specific position.
Speaking ill of your former employers
Even though you may be waiting to change your current job, save
the gripes. The new company doesn’t care about your old job woes. They want
someone with a positive attitude to join their team.
Don’t assume
Don’t write, “I know your company has had a rough year and is
going through a reorganisation...”. Show that you have done your research, but
be careful of parroting something you may have read about the company that may
not be true — especially if it’s not flattering.
ET1DEC17
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