WOMEN SPECIAL...... 2 reasons why women get better business results

2 reasons why women get better business results





Reality show investor Kevin O'Leary has a theory about why companies run by women make him the most money

Reality show investor Kevin O'Leary likes to invest in companies run by women. Over nearly a decade of putting his money behind small companies through Shark Tank “not some of my returns, all of my returns, have come from the ones run by women or owned by women,“ he told a news network.

In a video published by Inc, O'Leary told the crowd at Inc's GrowCo conference about why he thinks this is.“I have a theory about this,“ he said. This theory has two parts:

1. Women are better at time management

O'Leary says: “If you look at the transition of a company from a startup to $5 million, then $10 million, then $25 million, then $50 million, there's different skill sets required there. But I believe the reason that women are more successful in many outcomes is that their time-management skills are better than men.“ There's an old adage: `If you want something done, give it to a busy woman.'

2. Women set more attainable goals

O'Leary adds: “Guys tend to set goals that are hard to achieve, outlier goals, and when they are achieved, it's a huge success, they feel great, but they don't mind getting 50 per cent of the way there. But what they don't realise happening within a small business is that when you don't achieve your goals consistently, morale starts to slump and you get higher employee turnover.“

“Women set goals that are achievable -they get achieved 80 per cent, 90 per cent, 95 per cent of the time, company morale goes up, and there's a really sticky culture developing. So employ ee turnover is less. These are really interesting attributes, and when you have less turnover of employees, pro ductivity goes up.“

O'Leary is adamant that he's not out to start `gender warfare' -“I would give money to a goat if I get a good return,“ he's said repeatedly -but his conclusion is, “the outcomes have been very, ver y good on hese women-run businesses because they know what they're doing with time, and goalsetting, and these things matter in microcommunities where culture is a big deal.“.

businessinsider.in