Wednesday, August 5, 2015

ENTREPRENEUR / STARTUP SPECIAL .....................Thank God I Failed 8. DIVYASHISH JINDAL

Thank God I Failed
8. DIVYASHISH JINDAL

Take Three
In June 2009, Divyashish Jindal started his first startup for skills development called WiseStep Employability. It didn’t prove too wise a step, and shut down in November 2010. Two years later, the IIT-Delhi alumnus tried again, this time with Appytab, a mobile application development startup. It didn’t quite have a, well, appy ending, shutting down in less than a year. Two down, but Jindal was in no mood to pack up. In December 2014, he fired up TestRocket, an online test preparation startup for competitive exams like IIT, medical and engineering.
Prod Jindal about his setbacks, and the 29-year-old pulls out a quote from Thomas Alva Edison, his childhood inspiration: “I have not failed. I’ve just found 10,000 ways that do not work.”
Jindal ascribes three reasons for ventures that did not work: lack of funds, a demotivated team and ideas that were ahead of their time. His first two ventures were selffunded. Raising money in 2009 was the biggest challenge as investors played safe after the 2008 global financial meltdown. Till 2012, funding was a big challenge, which meant most of Jindal’s time was spent in firefighting, trying to convince his team members not to quit. While there were no takers for his skills development startup in 2009, India is going gaga over skills development now, he says with a wry grin.
Jindal, however, has no regrets. His startups taught him some priceless lessons. One must always evaluate whether the product or service is a ‘must have’ or ‘good to have,’ he says. Jindal also realised that it is always better to invest time when finalising one’s team.
This time around Jindal says he is putting all the lessons learnt to use. TestRocket has a well thought out team, the business model is promising as thousands have already enrolled for the service, which starts at `200 per student for a month, tie-ups with offline coaching centres have been sealed, and the firm is in talks to raise funds.
So is TestRocket going to be work? Jindal once again falls back on Edison: “Many of life’s failures are people who did not realise how close they were to success when they gave up.” He does, though, have a more direct answer: “I will try again if this doesn’t work out.”
FROM STIGMA TO STIMULUS
The fear of failure is ingrained in most of us right from our school days --the ultimate rap on the knuckles.The notion that failure is bad travels from school, to higher education, to our professional lives. And presto, what do we have? Workplaces in which highly educated wonks are destined to spend the best days of their lives either micromanaging or staring at Excel sheets. And then NR Narayana Murthy wonders why there's been no `big idea' out of India in 60 years.At the other end of the spectrum, failure has lost its venom. Big corporations go belly-up but their promoters at worst get bad press. The industry perishes, small shareholders are left holding the bag but rarely the industrialist.Somewhere in between these two extremes is India's new breed of entrepreneurs, willing to risk it all. Being branded a failure for them is a stimulus, not a stigma. And unlike the big guns, they don't enjoy the luxury of going bust, and then going on a permanent vacation. Their only option is to come back.
ETM26JUL15


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