People have a positivity bias, shows study
Journalists
pride themselves on a willingness to bring you bad news. The more death and
destruction, the more words and pictures.
If
it bleeds, it leads. But it turns out that at heart we are Pollyannas. We can’t
help accentuating the positive, according to researchers who have analyzed
nearly two million articles as well as millions of books and billions of
tweets.
A
team led by applied mathematicians at the University of Vermont and the Mitre
Corporation used a computerized algorithm called the hedonometer to gauge the
emotional content of words. They found that no matter what the medium or
language, people tended to use more positive words than negative. Despite all
the grim news and the social media snark, journalists and the world’s
chatterers are more likely to use upbeat words like “healthy” and “friend” than
downers like “suffering” or “idiot.” The study, published in Proceedings of the
National Academy of Sciences, offers a sweeping confirmation of the Pollyanna
hypothesis.
They
took the name from the novel about a girl who plays the “glad game”, always
trying to see the best in everything.
The
notion of a universal positivity bias in the way we communicate intrigues
linguists and psychologists because it’s a counterpoint to our more obvious
tendency to accentuate the negative.
There’s
an evolutionary explanation for our general negativity bias: Early humans
oblivious to potential threats didn’t live long enough to pass on genes.
It’s
not surprising that bad events still have a stronger impact on us than good
ones, and that we recognize hostile faces more quickly than friendly ones. We
are also more careful in identifying bad states of mind. In English and other
languages, there are more words for negative emotions than for positive ones.
When we’re in a good mood, we tend to say simply that we’re happy, but we
carefully distinguish sadness from anger, fear, frustration and other
unpleasant feelings.
So
if we pay so much attention to negative events and feelings, why do we keep
sounding like Pollyannas? There are various theories.
One
is that a lot more good things happen to us than bad things, so we end up
saying more positive things.
Researchers
found that people tend to recall events as more positive than they were really
were, apparently to diminish the lingering impact of painful experiences.“While
there are terrible stories in the news and awful threads on Twitter, we tend
not go on about them,“ said Peter Sheridan Dodds, who led the hedonometer
project with Chris Danforth, a Vermont colleague, and Brian Tivnan of Mitre.
“We use language to help us get through hard times.“
Previous
studies with social media have shown that while people are quick to read bad
news, they prefer to share uplifting news with their friends. That points to
what may be the chief explanation for our use of positive language: We care
what others think about us.
John
Tierney
|
THE
NYT NEWS SERVICE
|
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