Friday, March 27, 2015

BUSINESS SPECIAL....THE BIGGEST BUSINESS COMEBACKS OF THE PAST 20 YEARS (2)


THE BIGGEST BUSINESS COMEBACKS OF THE PAST 20 YEARS (2)

Once just a crusty old bottle in your dad’s bathroom, Old Spice—with Wieden+Kennedy—created a marketing juggernaut that propelled it to the top of its category. Some ads that made Old Spice new again:
         "PAINTED EXPERIENCE" (2007)
The first hint of its bracing new direction was this spot with Bruce Campbell, who spouts incomprehensible advice in front of a seemingly endless painting.

   "THE MAN YOUR MAN COULD SMELL LIKE" (2010)
The brand went viral with this ad, in which "Old Spice Guy" Isaiah Mustafa confidently purrs, "Hello, ladies."

"INTERNET RESPONSES" (2010)
A triumph of real-time marketing in which people tweeted questions to Mustafa, who then went on a two-day YouTube answer extravag


 "ODOR BLOCKERS" (2010)
This bonkers clip, directed by Tim Heidecker and Eric Wareheim, sparked a long-running series of popular, completely over-the-top ads.

BY FAST COMPANY STAFF

http://www.fastcompany.com/3042431/meme/the-biggest-business-comebacks-of-the-past-20-years

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