GADGET
GIZMO SPECIAL Google's Android One: The one to beat
I’ve
just come back from a six-episode shoot for Kaun Banega Crorepati.
Besides plugging that in to chest thump a bit (I created history
there, so do try and catch that show), the other reason to mention
it, right in the beginning is because of something strange that
happened there. As is typical of each episode, the always energetic
host of the show, Amitabh Bachchan, threw me a bit of a curve ball
within the first few seconds. He asked me how I handle so much tech
around me, and the fact that it comes at the speed of light and that
the quantum is so great.
While I hee-hawed myself out of it and gave a very boring answer about passion and how it drives me, it really did get me thinking. Why do I do this? It’s relentless and never ending, yet I am far from jaded by it. In fact, I wake up every day brighter and raring to go. And, the reason is that there is more excitement and controversy in the world of tech than politics, sports and lifestyle put together.
Case in point: The world -headline-making news of the launch of Android One in India.
While I hee-hawed myself out of it and gave a very boring answer about passion and how it drives me, it really did get me thinking. Why do I do this? It’s relentless and never ending, yet I am far from jaded by it. In fact, I wake up every day brighter and raring to go. And, the reason is that there is more excitement and controversy in the world of tech than politics, sports and lifestyle put together.
Case in point: The world -headline-making news of the launch of Android One in India.
At its simplest, Android One is Google’s attempt to get a smartphone into the hands of the next billion. A phone that has fantastic high-end specs at fantastic low-end prices. A smartphone that doesn’t compromise on performance, looks, features, capabilities – but is priced just under the dream price of a $100.
But, beneath that noble “let’s save the world one phone at a time” intention lies a brilliant back story that will have a tectonic effect on the mobile phone market worldwide. Before I tell that tale, let’s take a quick look at the Android One phone.
The
Phone itself
Three companies from across the world have been chosen to release the Android One phone. Micromax, Spice and Karbonn. All three are Indian and all three have done a fabulous job. I’m going to review the Spice Dream UNO, but in effect this is a review of all three.
The
Spice Dream UNO is a very light but well-built phone that feels
premium in the hand and gives a very polished look. It has a
4.5-inch 854 x 480 IPS Display, a MediaTek 1.3 GHz quad-core CPU, 1
GB of RAM, 4 GB of internal storage, a 5 mega pixel rear camera that
gives surprisingly good pictures, FM radio, dual SIM support, a 1700
mAh battery, runs a stock version of Android 4.4.4 KitKat and will
be the first in line along with Nexus devices to get the Android L
update. Airtel pumps in 200 MB of free data every month plus you can
watch YouTube videos offline.
The Spice Dream UNO retails for Rs. 6,299, the Karbonn Sparkle V for Rs. 6,399 and the Micromax Canvas A1 for Rs. 6,499.
The Spice Dream UNO retails for Rs. 6,299, the Karbonn Sparkle V for Rs. 6,399 and the Micromax Canvas A1 for Rs. 6,499.
Behind
the scenesSo,
that’s the Android One phone. But behind this phone is a fantastic
tale of how this simple phone may disrupt the market like never
before. The phone may have been released by three brands, but make
no mistake about it, this is a Google phone lock, stock and
barrel.
Materials used, form factor, specs, chipset, the fact that it can only use stock Android as an OS, no customisation by any of the brands, the price it will sell at, where it will sell from, it’s all Google.
Materials used, form factor, specs, chipset, the fact that it can only use stock Android as an OS, no customisation by any of the brands, the price it will sell at, where it will sell from, it’s all Google.
The
changeIt
also is the start of a new paradigm shift in the business of
mobiles. These low-priced phones mean that brands will have to make
huge changes in their portfolio to adjust for them, which also means
that most of the power is taken away from the brand. It heralds a
new era where profit margins for companies will come crashing down,
which may lead to fewer innovations in the long run.
This makes all other Android phones look very overpriced. In fact, all top-of-the-line flagship Android phones may sink as they will look completely out of touch with price points.
This makes all other Android phones look very overpriced. In fact, all top-of-the-line flagship Android phones may sink as they will look completely out of touch with price points.
And
more
Android
One isn’t restricted to these three big brands. Many others have
signed in too. Yet, there seems to be a slight nervousness in the
air from all brand partners worldwide. This is Google taking control
over the hardware business and dictating everything. These noble
intentions from Google may also end up nullifying the role of the
brand completely and a serious backlash may come about soon.
So, my advice is, if you are in the market for a good economy Android phone, run, don’t walk, and buy one. Who knows if these kind of prices will last when a backlash comes about.
Also, everyone at KBC, could you change my rather boring answer to this one: “I love technology as there is no other place in the world that generates more headlines and controversies every single day.” That is so much better and more truthful than the terribly boring one I gave.
Rajiv Makhni is managing editor, Technology, NDTV, and the anchor of Gadget Guru, Cell Guru and Newsnet 3
So, my advice is, if you are in the market for a good economy Android phone, run, don’t walk, and buy one. Who knows if these kind of prices will last when a backlash comes about.
Also, everyone at KBC, could you change my rather boring answer to this one: “I love technology as there is no other place in the world that generates more headlines and controversies every single day.” That is so much better and more truthful than the terribly boring one I gave.
Rajiv Makhni is managing editor, Technology, NDTV, and the anchor of Gadget Guru, Cell Guru and Newsnet 3
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