4 Ways to Fail and One Way to Win
Success requires two things: goals
and process. The tricky part is how you put those two things together.
Success
requires two things: knowing where you're going (goals) and doing things that
get you there (process). There five ways to think about the relationship
between goals and process. Only one, however, actually creates lifelong
success.
First, let's review the ways that
don't work:
1. Ignore both goals and process. Obviously, this combination is a non-starter. You end
up as a couch potato living in your parents' basement.
2. Focus on process and ignore
goals. This is the situation with
most people who just "have a job." They know what they need to
do each day to get a paycheck.
3. Focus on goals and ignore
process. People with goals but no
process are energized and ready to be successful, but they take action more or
less at random. As a result, they seldom, if ever, achieve their goals.
4. Focus on both goals and process. You might think this would be a winning combination
but it's not, because nobody can focus on two things at once.
For example, suppose your goal is to
achieve your first million-dollar sales year. If you keep thinking about
this goal while you're attempting to sell, your customers will sense that
you're just trying to make
a sale.
Similarly, if you try to set goals
while simultaneously thinking about your current process, you'll inevitably
come up with weak and uninspiring goals.
In fact, the "million-dollar
sales year" mentioned above is that kind of goal; it defines itself within
the context of a day-to-day sales job. But does anybody really want
a collection of engravings of dead presidents? I think not.
The One Way to Win
Here's how to make goals and process work together so that it creates lifelong success:
Be inspired by goals then attentive
to process.
Let's talk about goals first.
Get somewhere far away from the hurly-burly of work, get yourself in a
resourceful state of mind, and then create goals that speak to your
heart.
While you're setting those goals,
don't think about how you'll do it (process), but how you'll feel when you
achieve that goal. It's this emotion that provides you with the drive to
take action.
For example, rather than "to
have my first million dollar sales year" you might set a goal like:
"To be so committed, every day,
to helping my customers achieve their goals that they will reward me with both
lifelong loyalty and more sales than I ever thought possible."
BTW, I've heard a variation of that
goal from at least a dozen top salespeople--the ones who regularly break sales
records.
Once you've set goals that truly inspire
you, review them every morning. The moment you get up, repeat them aloud
with energy and enthusiasm. Imagine as vividly as you can how wonderful
you'll feel when you achieve those goals.
Then let them go, because they've
done their job.
When it comes time to take action
during the day, keep your attention 100 percent on the process--what you're
actually doing. Use the goals as a touchstone, if you're unsure whether
an action fits within the goal, but that's all.
Paying attention to process is exactly
how athletes become Olympic competitors. They have ambitious goals that
inspire them to compete, but when they're actually competing, their attention
is 100 percent on what they're doing with their mind and body.
I don't know if you've noticed, but
when an Olympic athlete actually wins the gold, a look of surprise passes over
his or her face. It's like they're awakening from a trance, because their
attention has been 100 percent on the process, not the goal.
BY Geoffrey James http://www.inc.com/geoffrey-james/four-ways-to-fail-and-one-way-to-win.html?cid=em01016week02b
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