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Make in
India Gets Hotter
It is
the renaissance of Indian cuisines as chefs and restaurateurs research
street, cook with international techniques and package these in quirky new
concepts
Chef
Rajdeep Kapoor at the Sheraton New Delhi has nihari and butter chicken coming
out of his ears. On a sultry afternoon, he confesses to wanting to escape to
Greece for a bit -for the salubriousness of clime.
And
flavours less daunting.
It's a
feeling many of us can relate to.
There
are times when it all gets too much; when however much you love that nihari
and paya or vino and crostini, you seek an escape -give the palate a break.
For
almost a month, the food and bev erage (F&B) team at the hotel has been
in volved in detailed research. To put out “the best“ from Delhi on the menu
at the newly revamped coffee shop, the Delhi Pavilion, it has been visiting
the nooks and crannies of the city -medieval and modern -picking up food from
single dish vendors, dissecting flavours, and rec reating own versions.
“I
can't tell you how much we have eaten... how many times we have visited Old
Delhi, Ashok Nagar, Lajpat Nagar, Malviya Nagar... how many types of butter
chicken we've eaten, nihari, kebab, blackened meat curry from famous shops...“
Kapoor trails off.
The
result: An intelligent menu that breaks up “Delhi food“ into several
historical periods -from medieval and Colonial to contemporary, and that
serves up some very local, “non-hotel-like“ flavours. The best haleem in the
city is perhaps at the Delhi Pavilion, also the best fish fry (with a Bengali
touch, courtesy visits to CR Park). But the most astonishing fact is that the
menu moves away from being standard “coffee shop“. It is more in keeping with
what specialised, regional restaurants may offer.
At
Nukkadwala, a quick service restaurant (QSR) outlet currently incubating at
the Vatika Business Centre in Gurgaon, it is Chicken Ishtew Pattice from the
new menu at The Bombay Canteen with the same sense of surprise that you scan
the menu. Instead of the QSR clichés --masala dosa, chola bhatura, papdi
chaat -you get a nuanced menu. There is alur dum, whose recipe was found at a
specific vendor in Kolkata; Gujarati panki prepared by layering thin paste of
besan between banana leaves and steaming -which even households don't cook
any longer. The benne dosa is plump and comes with coconut chutney and aloo
rasa.
“We
travelled for almost two years to hand-pick dishes that people connect with
and to create them as authentically as the street shops which still evoke
nostalgia,“ says Nitika Kapur, head of product development and innovation.
The inspiration was the over 5 million street vendors in the country, she
adds.
The
venture by real estate and hospitality major Vatika group will see 25 outlets
come up in the NCR in the next six months and over 100 across the metros in
the next one year at an investment of `75-`100 crore. Being a QSR chain, the
challenge was, of course, to make the cooking systems-based. Each recipe was
broken down into simple processes, and kits created so that the meals can be
pre-cooked but finished at the outlet level.
If it
is able to execute this as planned, Nukkadwala has the potential to not just
change the way we look at QSRs in the country but facilitate a rediscovery of
authenticated regional Indian food for even the “non-foodie“ masses.
Club Class
and Indian Food
Indian
cuisine(s) in exciting new formats have been the hottest selling propositions
in the country for the last two years now.The success of restaurants such as
SodaBottleOpenerwalla, Monkey Bar, Farzi Café, The Bombay Canteen and more
has shown how younger audiences have been more than ready to embrace the idea
of food-with-nostalgia repackaged slickly.
The
new-age inventive desi-chic menus are aspirational and attract an audience
that wants some familiarity of flavours but with a twist to make it “cool“
experiential dining. That even coffee shops and QSR chains want to be part of
this market points to the fact that a new renaissance of Indian food is what
we are perhaps living through.There seems to be now a democratisation of the
“authentication“ culture. Far from being “lost“, traditional Indian dishes
are being put on the map. So if the Kutchi dabeli is a little more sour,
minus the sweet chutney of Mumbai immigrant-cooking, that is exactly how
Nukkadwala is determined to dish it out -in Gurgaon too.
Similarly,
at Marut Sikka's new restaurant the Delhi Club House (DCH), you see very high
levels of detailing and authentication. To recreate some of the best-loved
club classics from across the country, Sikka not only called in old cooks to
demonstrate their way of cooking a dish, but is flying down ingredients from
smaller towns to get the taste bang on.
Ghee
for the softest idlis you can possibly get in a restaurant in India, for
instance, is from Madurai, chilli sauce accompanying the momos is from
Kolkata, to remind us of the exact taste of “Cal-Chinese“, while the shami
kebab, inspired by the Secunderabad Club, come stuffed with mint and onions,
exactly like their Hyderabadi versions.
“The
idea is to have easy comfort food but the best possible version of that,“
says Sikka.“There is a lot of nostalgia for club food though many younger
people have never even eaten this kind of food,“ he points out.
Housed
in a mall (the Sangam Courtyard in Delhi), priced super competitively -at
around `300 per dish -the audience for DCH is undoubtedly Gen Y, which may
not have been to the fraying Raj-era clubs but will nevertheless walk in for
perceived nostalgia as well as the “newness“ of the experience.
Enter the
“Indian“ Bar
If a
reworking of nostalgia is one way to go, at the other end of the spectrum are
chefs playing with cutting-edge international techniques. Farzi Café, when it
launched last year, did that with its smashed up, nitrogen-infused bhel and
so on. Now, chef Sujan Sarkar is using classic French and Japanese techniques
to cook quintessentially Indian flavours. Ek Bar, restaurateur AD Singh's
venture in partnership with Sarkar, is the hottest new opening in the space
this month. Pegged as the only “Indian cocktail bar“, Ek Bar is quirky both
in the way it looks and in its food and drink. An installation of moonghpali
cones, kitschy memorabilia, artisanal cocktails, including those dispensed
out of tea cups (the punch, which has both Indian and tea plantation origins
comes as such) and food created with modern techniques but known Indian
flavours come together here.
There's
charred besani roti instead of lavash, prawn sausage is done in-house as are
murraba dips, and one of the most interesting bar snacks is the Raj-era
scotch eggs with a chorizo coating. It is a contemporary language the food
speaks despite its Indianness.
“For
years, when we ran Olive, I thought I didn't really know Indian food well
enough, so I would not open an Indian restaurant. But then things began to
change a few years ago.And now, we are increasingly seeing a market where you
can't go wrong with Indian food in India,“ says AD Singh.
Singh
had started Soul Fry in Mumbai almost two decades ago, perhaps ahead of its
time, though the restaurant still exists. It offers coastal food in a global
café setting, a formula that seems to have clicked with such success only
more recently.
With
Monkey Bar (in partnership with chef Manu Chandra and Chetan Rampal) and
SodaBottleOpenerwalla, Olive Bar and Restaurants, the parent company, for
years perceived as offering “international“ dining to metro diners, is now
firmly on the “In dian“ route to restaurateuring success.
“When
people are in a bar environ, they tend to experiment more with their food
choices as well“, says Singh. It is an interesting insight and one of the
reasons perhaps that the company seems focussed on the bar experience even
while offering quality food.That most of this creativity should be in Indian
formats is telling of the market dynamics.
Indian
Abroad; NRI at Home
At
Monkey Bar in the Mumbai suburb of Bandra, which was launched earlier this
year, almost half of the menu is now desi, inspired by regional dishes.
India's first gastro pub was always meant for the self-confident Indian
diner, at ease with hisher unique sensibilities.
But
over time, equally because of market receptivity and Manu Chandra's own
journey as chef, with a veering towards creating brilliant bold flavours from
the local, the slow and the regional, the brand is now synonymous with a
solid regional Indian repertoire pre sented in an easy, casual format. It is
thus nat ural that a separate vertical focussing solely on Indian food be now
in the making.
The
idea is to take both Monkey Bar as well as Ek Bar forward. Not only will the
brands exist side by side in India (Partner AD Singh does not see them as
cannabalising each oth er; the market for Indian is di verse and huge, he
feels). But they are to also go internation al, to cities like London and
Dubai. It is an obvious route to take. Indian food has never been bigger
abroad. The cheap curry has had an image makeover. Gaggan's, after all, got
voted the 10th best restau rant in the world. And if chefs like Floyd Cardoz
(The Bom bay Canteen) and Atul Koch har (set to open NRI -Not Re ally Indian,
in Mumbai in Octo ber) think this a viable time to come back home, the
reverse is also true.
“The
market for Indian cuisine internation ally has grown many fold in the last 10
years.
Countries
like Brazil, Germany and Denmark that have no connection with Indian migra
tion or food have embraced Indian cuisine re ally well. I believe this trend
is to grow strong er,“ says chef Kochhar.
Kochhar's
NRI is to be yet another interest ing twist to the Indian story. In one of
the freshest ideas so far, the menu will feature di aspora food. “With every
migration there were some classic recipes that went out with people. In their
new habitat they created reci pes with local ingredients that became part of
their new heritage... dishes like Roti Canai, Pepper Crab, Jonny's Roti, West
Indies Goat Curry. It is Indian food but still so different,“ points out
Kochhar.
Conversely,
Indian Accent in New York is set to take “real“ Indian food to Manhattan.
Chef
Manish Mehrotra, whose talent at creat ing exquisite new dishes from bold,
authentic regional flavours is phenomenal has been shuttling between Delhi
and New York. We will watch how that restaurant pans out. But one thing is
sure: it will be a far cry from those initial tentative days at the Manor in
Delhi.
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Anoothi
Vishal
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ETM 27SEP15
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