Friday, June 2, 2017

ENTREPRENEUR SPECIAL ....Mental exercises for beginner entrepreneurs (10)

Mental exercises for beginner entrepreneurs (10)




Everyone is doing better than me
by Genevieve LeMarchal


When we are young, we get this idea that people out in the world are waiting for us to create something. We have a delusion that whatever we make will have a waiting audience of people who automatically want it. Maybe this is because we spent our entire early lives turning papers and projects in for teachers who were anxiously awaiting it (so they could start their grading), believing that they wanted to read it. (Hate to break it to you, but most of the time they were just doing their job.)
The hard reality here is that nobody cares about your thing. Unless you are Elon Musk, nobody is out there waiting for you to make, or do, anything.
So what happens is we labor away, making our thing. And then we put it into the world, and it’s nothing. Nobody knows about it, and nobody cares. And then we see lots of other people doing similar things that other people do know about and appear to care about too. Suddenly we feel like crap.
And then we become inundated with the thought: “Everyone else is doing better than me. I suck at this.”
It seems like everybody else is just floating through with grace and ease. And we just want to give up.

“Comparison is the thief of joy” -- Theodore Roosevelt

We have a pretty hard time with this one, and it’s no wonder! We already struggle with believing we deserve our own success and happiness (unless we are workaholics). We also think that we need to deprive ourselves of things to earn our stripes as entrepreneurs.

“Judgement is blocking you, because it’s not making you feel good.” -- Gabby Bernstein

We’re tying this all together now. When you are comparing yourself to others, remember there are far more people in need of what you do than there are people rising up to do it. This is a time when what you are creating is needed more than ever. It’s a crucial time to show up and not hide or play small potatoes because you think someone else is doing your thing already, or might be doing it better.

Action Tip
Try and notice how many times today you find yourself comparing yourself and your success to others or allowing what someone else is doing to dictate how you do something. Notice while looking at social media, reading news, or talking with friends. When you feel the feeling that somebody else is doing better than you, take note of it.




HIGHBROW

LINKEDIN SPECIAL..... LinkedIn Top Companies 2017: Where India wants to work now.. 16 TO 20

LinkedIn Top Companies 2017: Where India wants to work now.. 16 TO 20

16.CISCO..COMPUTER NETWORKING
Cisco is moving beyond its core router and switch businesses. It recently sealed a $3.7 billion deal to buy AppDynamics, snapping up the software unicorn before its planned IPO. Cisco is also moving into subscription sales and other sources of recurring revenue. Those plans require a robust hiring outlook. As of February, it had some 3,200 open positions globally, and Cisco says it’s particularly looking for security, programming and solutions sales expertise.
Number of global employees: more than 73,000
Popping up in surprising places: Cisco’s engineers do everything from preventing nasty security threats to securing communications during emergencies, like earthquakes and hurricanes.
Giving back: In 2016 alone, employees logged over 227,000 volunteer hours, and the company gives staffers five paid days to do volunteer work.

17.IDFC BANK..FINANCIALSERVICES
IDFC Bank, part of IDFC Ltd. group, stresses on its youth. The bank, launched in Oct. 2015, is among the newest in India and tells LinkedIn it attracts those looking to shake up the industry’s “age-old conventions.” Its employees benefit from perks that begin even before the first day: New hires receive a pre-loaded gift card so they can have coffee with friends, “telling them about the exciting new bank they are about to join.”
Number of local employees: 4,000
A new job in 140 characters: Last year, the company asked for applicants to submit their Twitter resume. “All candidates had to do was to tweet us in the classic 140-character limit pitching why we should hire them,” an effort that got a great response, the company says.
Where it’s hiring: The company forecasts 1500 job openings in the coming year; “the primary areas of focus will be the front-line and operations roles.”
Editor's note: The Top Companies list is the first ranking of its kind to be based entirely on actions of users. Our insights team, working with our global editorial team, analysed literally billions of actions taken by our 500+ million members to come up with a blended score that we used to rank the winners in each geography. As with all LinkedIn Lists, LinkedIn and Microsoft are excluded from consideration.

18.WIPRO..IT AND SERVICES
\The IT services provider — among the world’s largest — knows the needs of clients can quickly change. So Wipro is working to help its employees update their skills; in the last fiscal year, it provided digital training for 39,600 employees, teaching many Python, Java and other programming languages. The industry faces challenges, but Wipro’s history is defined by change; it got its start in 1945 as a vegetable oils manufacturer and kept evolving. 
Number of global employees: more than 170,000
Full transparency: The company posts every open job, making it easier for employees to see available positions and determine their next move.
New look: The company recently rebranded itself to reflect its changing business, abandoning its iconic rainbow flower in favor of a system of concentric rainbow dots.

19.TATA COMMUNICATIONS..TELECOMMUNICATIONS
Telecom giant Tata Communications says its culture is built on openness. One example: “Any employee at any time can directly block time with our CEO, Vinod Kumar, for a chat about the organisation,” the company tells LinkedIn. The firm encourages innovation in all forms, even hosting a competition that invited employees’ children to submit ideas on how tech could improve the world, an initiative “received with great enthusiasm,” the company says.
Number of local employees: 8,900
What it hopes to see in applicants: Innovation, its CEO says, begins with curiosity and a desire to learn. So the company screens for skills and experience, of course, but also personality. “We look for passion.”
Family time: The company offers flexible leave policies for employees caring for young children — and the elderly.
20.VODAFONE..TELECOMMUNICATIONS
Vodafone, India’s second-largest telecom operator, embraces a culture of change. On a list of values guiding employees, it cites speed first; the company says it refuses to “allow the fear of failure to get in our way.” Some recent innovations include SuperWifi, a secure enterprise-level wireless network, and a new money-transfer feature. It also aims to create a fun workplace, organizing employee cricket matches, music lessons, dance classes and more activities.
Number of global employees: more than 107,000
Career explorer: Vodafone uses an internal career opportunity process to encourage employees to make lateral moves across functions and locations.
Maximize that potential: The company offers various training opportunities for employees of all skill levels; one programme, called Lighthouse, takes high-potential senior leaders through a 12-month series aimed at boosting their leadership skills.
Adith Charlie
Tech Editor @ LinkedIn

https://www.linkedin.com/pulse/linkedin-top-companies-2017-where-india-wants-work-now-adith-charlie?trk=eml-mktg-tc17_in

TRAVEL SPECIAL.... THE COLONIAL GRANDEUR

TRAVEL .. THE COLONIAL GRANDEUR

Regions: Cuba to Mexico or Panama


A 17-hour journey by flight from India leads one to the Caribbean island of Cuba, which boasts of plenty of sunkissed beaches and a host of cultural treasures. Soothing timba beats, Ché Guevara posters and vintage Chevrolets trundling along the cobbled streets of capital Havana lend it a unique laidback charm.


Havana is a great place to stay as many of the city's main attractions are within easy reach. Among the most interesting places to see are the marvellous Lake Jackson Mounds State Archaeological Site and the incredible Lake Talquin State Forest.


Playa Ancón's ivory-white sand and sparkling sea, minutes from colonial treasure Trinidad, is known for its adrenaline-inducing water sports.Broad expanses of glistening, white sand make Playa Paraíso and Playa Sirena, on the protected western end of the island, worth seeking. Amble with locals along Havana's sea-hugging Malecón (boardwalk), situated between crashing waves and colonial buildings.


Beautifully-restored Old Havana is home to the Museum of the Revolution.Venture into the gently-sloping emerald hills of Valle de los Ingenios to spot the rusting metal structures of closed sugar mills, rows of thriving tobacco plantations and billboards covered with Ché Guevara's most famous quotes.


Havana's swanky Vedado district remains a heaven for jazz music aficionados. Trinidad, Vinales, Cienfuegos, Varadero and Santiago de Cuba are some of the other mustvisit attractions in Cuba.


Overall, a friendly atmosphere prevails across the country which offers a vista of pastel-coloured buildings lining cobbled streets, where cigarsmoking locals draw you into conversations about economics, or turn up the music and invite you for a quick dance.

ETPTR May 18 2017 :


MANAGEMENT SPECIAL .....When the customer experience starts at home

When the customer experience starts at home

To serve end customers better, begin with your employees.
Charity, the saying goes, begins at home. So too does a superior customer experience.
Growing numbers of companies are coming to recognize the benefits of customer-centric strategies: higher revenues, lower costs, and stronger employee and customer loyalty. In the effort to transform customer journeys and refine direct interactions with clients, however, many companies overlook the need to engage the whole organization, including its support functions, in a customer-centric transformation.
That’s unfortunate. Turning the support functions (such as information technology, finance, human resources, purchasing, and real estate) into excellent customer-service operations is a powerful lever to sustain and expand a full customer-centric transformation. It helps to create a new service culture that deepens customer-centric efforts in all layers of the organization. It promotes a longer-term impact and the full engagement of the staff by applying the principles of customer excellence to employees’ journeys. At leading customer-centric companies, such as Disney, creating great customer experiences begins with a common vision and requires an engaged and energized workforce that can translate individual experiences into satisfying end-to-end customer journeys. The logic of extending that commitment inside, to support staff, is powerful.
In our experience, successful large organizations think more and more about end-to-end transformations that focus on internal customers—their employees—as well as external ones, to gain a durable competitive edge. Not that this is easy to do. Such efforts can take two or three years to execute fully for all internal customer journeys. And rather than being a kind of employee-satisfaction exercise, typically conducted by the HR department, an effort to bring support staff into a true culture of customer service requires clear and ambitious objectives, earmarked resources, and involved sponsorship from C-suite leaders.
The good news is that these efforts can run in parallel with externally facing customer-experience programs, each complementing and reinforcing the other. This exercise delivers results. In our experience, redesigning customer journeys raises customer-satisfaction scores by 15 to 20 points, reduces costs to serve by 15 to 20 percent, and boosts employee engagement by 20 percent.
This article focuses on assessing the benefits of engaging support functions in customer-centric transformations and defines the methodology and principles for leading such programs successfully.
Why transforming internal services matters
A superior customer-experience strategy goes well beyond making products and services as good as they can be. It weaves a seamless web of “customer first” activity that extends from the vision of boardroom executives to the individual actions of frontline workers in day-to-day exchanges with customers. The closer a company can align its commitment to customer-centricity with the interests of its employees, the closer it will get to achieving its customer-strategy goals.
Yet many companies struggle to align themselves internally behind these goals. Some, like banks, face security and regulatory constraints that make it hard to deliver internal services in a smooth and quick way—for instance, tight criteria for storing and sharing data limit the access of employees to multiple sources of information across locations. Worried about noncompliance, some companies place extreme limits on themselves, hurting their efforts to work efficiently, smoothly, and quickly. One bank, for example, stored all its data at the highest level of confidentiality, restricting its employees’ access to useful nonconfidential information.
At other companies, siloed organizational functions address individual touchpoints in a customer’s journey but leave no one responsible for the end-to-end experience. What’s more, in the search for efficiency and the advantages of scale effects, companies build large teams devoted to specific topics, creating silos that disconnect support functions from their users. Still other companies, which emphasize their external image and customer-experience efforts to the detriment of internal services, treat support functions not as core drivers of corporate health but as targets for cost cutting.
Such oversights can be costly. When companies fail to maximize the quality of their internal services, they disconnect the customer experience that their employees encounter at work from the one they aspire to create for their frontline people in dealing with customers. Françoise Mercadal-Delasalles, group head of corporate resources and innovation at the French bank Société Générale, says “that if you want your front-end employees to be very good at the relationship with their clients, then the core of the company, including the support functions in particular, has to be very good with the front”.
Experience often lags behind the external one as a top-management priority. That’s a shame because the implications for good customer service are many.
·         First, in our experience, the quality of internal services ultimately has a direct impact on the experience of external customers. Which customer, for example, doesn’t rely on internal services (such as IT) to define the customer relationship? At one international airline, the IT department failed to synchronize its front-office tools with a new IT infrastructure. Without correct information on flights and bookings, employees couldn’t serve their customers, and that led to massive delays and flight cancellations.
·         Second, in a competitive market for talented people, offering employees a seamless experience at work can be part of a company’s value proposition to attract and retain talented people. Moreover, encouraging a customer-first culture in support functions tends to inspire back-office employees with a heightened sense of ownership, which boosts their retention rates, just as it does in transformations of externally facing customer teams.
·         Third, transforming the internal-customer experience will probably not only increase the satisfaction of employees but also help to cut costs by increasing productivity, eliminating inefficiencies in processes, and reducing absences. For instance, digitizing manual processes increases efficiency in a significant way and reduces wasted time for employees. In our experience, such successful transformations can cut the total cost of the journeys by 25 percent within two or three years. These savings can be reinvested in growth efforts and other projects.
Measuring and understanding internal-customer satisfaction
First and foremost, companies must understand their employees’ level and drivers of satisfaction with the working environment and services. We find that the best approach is a structured one that truly reveals the sources of satisfaction and the way to improve them. Too many companies do not measure employee satisfaction or the support functions’ performance effectively and so fail to understand the needs of the employees using these internal services. The result is a diminished opportunity to take corrective action.
Why are companies ill equipped to assess internal-customer issues properly? Some put measuring employee satisfaction in the hands of the HR department. Often, HR sends out employee-satisfaction surveys with disparate, generic questions that don’t address the forces that drive satisfaction or dissatisfaction and are disconnected from the daily experience of work. That survey-intense approach doesn’t help companies to understand the root causes of employee satisfaction and isn’t always followed by the appropriate corrective action. Employees are left frustrated.
A European bank, for example, discovered that its employees were dissatisfied with their technology and tools. To bridge the gap, it offered them tablets. Most of these devices ended up ignored in drawers because they were hard to use and full of technical glitches. The bank thus added costs without making its employees more satisfied. In the end, it generated additional frustration.
This missed opportunity highlights the need to assess in detail the drivers of internal customers’ satisfaction before finding the right levers to improve it. After launching a customer-satisfaction survey devoted to the journeys of employees, the bank concluded that they were primarily dissatisfied not with the obsolescence of the tools but rather with their complexity. Synchronizing passwords to log onto applications, for instance, would have made the employees significantly more satisfied with the hardware.
In many cases, companies choose to address their employees’ satisfaction and dissatisfaction in the wrong way. Like many diagnoses of external-customer experiences, employee-customer-experience efforts often focus on touchpoints—the individual interactions support staffers have with their colleagues—rather than on end-to-end customer journeys. That exposes a company to the possibility of failing to understand and improve its users’ satisfaction because it can’t see blind spots and misses important cross-functional issues.
Defining and measuring internal satisfaction
Measuring the satisfaction of employees with internal services ought to involve a user-centric methodology. In most cases, these efforts focus on a set of 10 to 20 journeys that are relevant because of their frequency, importance, or cost. While we illustrate this point for business-to-consumer (B2C) services (such as IT for all employees), a similar analysis is also possible for business-to-business (B2B) services (for instance, IT services for IT operators).
Defining the journeys of employees and preparing to survey them should follow a two-step approach. First, you need to define a list of journeys to explore, filtered by the criteria above. In most cases, only ten journeys account for about 80 percent of customer-satisfaction results. These journeys are cross-functional by nature. It is therefore important that key people responsible for all departments that deliver services to employees gather to define the journeys and embrace the customer perspective. Avoid trying to define journeys within organizational silos; for instance, a journey like “I am a new employee in the firm” involves HR (to provide contracts and validations), the purchasing office (to produce badges), the real-estate department (to secure an office), IT (to deliver hardware and software), finance (to share bank-account documentation), and so on.
Next, to ensure that the list is complete and representative, test it with employees who use these internal services. To survey employees about the fine-grained elements of journeys, it is important to surface the details. In fact, the objective of surveying employees about their satisfaction with internal journeys is not just to assess it. Above all, this effort aims to understand the elements that drive satisfaction or dissatisfaction with the journeys and in this way to identify and establish priorities for transforming them. To do so, the detailing exercise should break down the steps employees go through during these journeys, with input from those who operate them and those who use them. Live observation of the journeys should be part of the effort.
Analyzing the ratings and feedback gathered through the survey will help companies to understand:
·         what really influences employees’ satisfaction with internal services
·         the level of satisfaction with each of the journeys
·         what drives satisfaction or dissatisfaction with each journey
These findings will determine the priority areas for an effort to transform the internal-customer experience. They will also help companies to avoid complex efforts that won’t be rewarded.
A European insurance company, for example, took more than a year to develop a comprehensive employee portal that aggregated all links to internal requests and information about support functions. The IT team led the effort but didn’t analyze the needs of internal customers, test features with the user base, or provide training on how to use them. After releasing the portal, employees were not using it at all, because it was complex and required several passwords for access. After a structured internal-customer-centric transformation, the company refocused its efforts on improving journeys that mattered more to employees. As a result, their satisfaction with internal services increased significantly.
What do employees want?
Over the course of conducting several internal-customer-experience surveys at large companies, we have drawn some conclusions about the major areas of dissatisfaction employees experience with internal services. 
Among them:
·         the availability and clarity of information
·         the overall time needed to complete tasks required by support functions
·         the effort required to go through processes involving support functions
Our research has also helped us compile data on categories of employee needs and sources of satisfaction and to develop a hierarchy of what employees want from customer-centric organizations. The more advanced a company is in its customer-centric thinking, the more likely it is that the determinants of employee satisfaction will evolve from basic courtesy by the staff to the availability and timely delivery of information and, finally, to an enjoyable and seamless experience resolving problems and issues on the first swipe.
Key success factors for conducting an internal-customer-centric transformation
As with any customer-centric transformation, an internal-user-centric one requires organizations to put in place design and governance prerequisites:
One is establishing the right overall architecture—setting a clear and aspiring vision, including a change story; drawing up a governance blueprint; drafting an initiative road map; and aligning the organization on metrics and objectives. In addition, to change mind-sets and behavior and to ensure that the whole organization works to give internal customers an outstanding experience, the company must develop and implement purpose-driven change-management principles defining a new way to work.
Another prerequisite is setting up cross-functional transformation teams representing all functions and departments involved in internal-customer journeys. To be autonomous and to test all relevant ideas in a risk-free environment, the teams must run the transformation by defining their own rules and scoping out activities they could not undertake if operating in a regular day-to-day environment.
Besides the traditional key success factors encountered in customer-centric transformations generally, our experience running internal-customer-centric transformations has highlighted factors specific to them:
Managing a cultural transition to refocus support functions on the customer. 
Although frontline employees are constantly in touch with customers, the support functions may well have become increasingly disconnected from them and developed their own purposes and motivations, detached from the company’s. To refocus support functions on the customer, organizations should mobilize a range of outreach efforts. These include creating an understanding of and a commitment to the need to increase internal-customer satisfaction; reinforcing internal-customer-satisfaction mechanisms, including customer-feedback loops and incentives; building the skills and capabilities required to deliver services for internal customers; and modeling desired behavior by the heads of support functions to demonstrate the importance of the internal-customer experience.
A bank, for instance, tried to encourage a customer-centric transformation of its support functions without stimulating this kind of cultural transition. By failing to create a sense of common purpose and aspiration, the bank also failed to engage its employees. The result was only small-scale progress.
Building strong links between the support units and the business to ensure alignment of interests and close collaboration. 
One manufacturer pursued a customer-centric transformation of the information-technology department by putting in place intermediary roles between IT and the business, to serve as an interface between them. The result: the IT teams became disconnected from the business, while the intermediaries didn’t convey messages from the business to IT and vice versa effectively. By removing these roles, reestablishing direct links between the two entities, developing tools better suited to the needs of employees, and including them at all stages of product development, the company significantly increased the satisfaction of the business and IT operators alike.
Giving support units direct contact with internal and external customer feedback relevant to their actions. 
A private bank ran the customer-centric transformation of the frontline and support functions in parallel. Employees of the support functions attended “client arenas,” where clients shared their experience of and feelings about their relationship with the bank. During these meetings, clients complained about constraints on activities (such as making some transactions) because of multiple restrictive compliance requirements. This was a decisive moment for the compliance function, which had resisted interacting with clients in the past. By standing in the shoes of the clients, the compliance team changed its purpose from acting solely to protect the bank to providing a smooth customer experience while continuing to play its protective role.

Companies hoping to tap into the competitive advantages of a superior customer experience would do well to look inward as well as outward. Including employees in a culture of customer-centric thinking is a powerful way to build not only organizational loyalty but also effective outreach to end customers.
By Sylvie Bardaune, Sébastien Lacroix, and Nicolas Maechler

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/when-the-customer-experience-starts-at-home?cid=other-eml-alt-mip-mck-oth-1705&hlkid=d0c1c70af56b426a8d9d406cda933f52&hctky=1627601&hdpid=70311958-6448-433b-8c3c-7bdec39abdc0

INDUSTRY SPECIAL .....The Problem with Industrie 4.0

The Problem with Industrie 4.0

Industrie 4.0 has been put forth as the ‘next big thing’ for manufacturers of all sizes in all industries. However, is it delivering on its promises? Peter Guilfoyle, Vice President – Marketing at Northwest Analytics, explains the importance of thinking intelligently about intelligent systems, ahead of his presentation on the topic at this year’s ChemSpec Europe.
Promises abound from all corners – from consultants and government agencies to vendors. There almost appears to be a one-upmanship happening across the manufacturing ecosystem as the term becomes more and more visible. As a result, there’s no better time to be a new technology and no more confusing time to be a manufacturer. 
Industrie 4.0 defined…sort of 
A quick online search delivers a wide variety of descriptions and definitions such as:
·         Enables manufacturers to unlock value from the physical-digital convergence and transform their operational systems
·         Captures plant data in real time enabling personnel to intervene at an early stage
·         Guarantees better products, more efficient product methods and bespoke industrial services
·         Nothing more than a fully integrated, value creation system.
That last one is quite the claim. Unfortunately, it was packaged with little actual detail of how and what is required to make that happen.
Then there’s the respected industry source who included no fewer than the following five definitions of Industrie 4.0… in one paragraph!
·         Introduces cyberphysical systems into factories
·         Seeks to learn about the new, collective processes for design and manufacturing by conducting collective experiments
·         Relational competitiveness in new forms of interaction between suppliers and customers
·         Defines new business models linked to platforms offering industrial services
·         The response to the threatening wave of digitalization unfurling against the value chain in manufacturing.

And my favourite, “Industrie 4.0 connects embedded systems and smart production facilities to generate digital convergence between industry, business and internal functions and processes”. I’m not sure what it means, but is has all the right buzz words.
And if that wasn’t bad enough, the term Industrie 4.0 is starting to be used interchangeably with other terms like Digital Factory, IIoT, Factory of the Future, and Connected Factory, to name a few. But are all these things equal? Maybe, maybe not. But this approach certainly does not bring more clarity to the conversation. It delivers more confusion instead.
It’s all about the technology…except it isn’t
Shiny object syndrome (a.k.a, SOS) seems to run rampant when it comes to discussions of Industrie 4.0. Who among us hasn’t heard a vendor pitch or read headlines touting the glory of cloud computing, IoT, machine learning, advanced analytics, digital twin, 3-D printing, AR, VR…? And the list goes on.
For too many, it’s always about the next great thing or the next cool technology instead of how a tool can be applied in a new and inventive way to solve an existing problem. Thus, a technology-centric project gains footing and funding, but then time quickly goes by and money goes out the door as the new technology goes in search of a problem instead of figuring out what problem they want to solve and looking for the best technologies to do so.
And there seems to be less tolerance on the side of the business that makes things for technology projects that end up being one-and-done failures. That side of the business expects more… from industry analysts, technology vendors and consultants… and needs more before they spend time, money and resources so a technology’s results match its promise.
Companies have plenty of examples of what happens when they jump on a technology band wagon before they know where it is really going or the problems it’s going to solve. Remember when business intelligence and business analytics was the ‘next shiny new thing’? BA/BI was going to revolutionize how companies operate and lead to dreamy dollar days by its very existence. Everyone made big BA/BI plays and, more often than not, ended up with really expensive reporting tools. Before, the reporting was ugly and text-based. Now with the BA/BI investment, there are lots more reports that look really cool. Just don't ask for an ROI. A lot of promise and hype with limited value returned to organizations in spite of the mega-investments because they were focused on the wrong thing.
The problem is the (lack of) problem
Each discussion and each cool new technology seems to start and center on the thought that the technologies will somehow just deliver huge benefits to manufactures if they are simply implemented. The very simple equation being proffered across the industry related to the promise of Industrie 4.0 seems to be ‘New technology = Incredible Benefits’.
But as a marketer who focuses on how products solve problems for users, I see the key missing piece of the equation is the problem itself. The Industrie 4.0 equation should read “Problem-to-be-solved + Right-mix-of-technologies + (People + Creativity) = True Innovation”.
And every manufacturer has problems and can express them if they work at it. It could be stubborn yields that defy improvement in a company pushing for higher profits, pressure from key customers that are demanding better and more consistent product, time/money lost to unscheduled downtime, downgraded/recycled product, higher cost materials that require more efficiency just to break even – all things that can be reduced to a defined cost (or don't need to be, like losing your best customer). Problems cost money or they aren't really problems.
By starting with the problem, solutions move from novel, one-time applications of a technology to sustainable, internalized tools that drive competitive advantage
Now to be clear, not everyone has left the problems out of their Industrie 4.0 pitches. Seimens and Cisco among others have started with the problem and worked out to how their particular technologies or services might be applied to solve them. ARC Advisory Group tends to take the problem-centric approach as well.
And to be doubly clear, I think Industrie 4.0 holds promise and is absolutely worthy of resource investment. But the investments need to be made and the approach to the application of new technologies must be targeted to addressing the real, everyday issues that prevent manufacturers from achieving their goals – production, quality, revenue and profitability.
Filtering the noise
Unfortunately, the vast majority of the noise in the market related to Industrie 4.0 is just that – noise. The premise that all these new technologies can be applied in creative ways to deliver real value makes intuitive sense especially when it starts with what problems manufacturers need to solve – e.g. utilizing cloud technologies to improve visibility into a supplier’s process capabilities, utilizing real-time analytics to improve control of internal production processes to address rework or downgrading issues, or better meeting customer through self-organizing logistics.
But what are you trying to achieve is a better place to start than how can I ride the Industry 4.0 wave. As the hype of Industrie 4.0 continues to build, it’s important for each manufacturer to start their Industrie 4.0 conversation with the problems they have and how new technologies might be applied to solve them in such a way that delivers some combination of benefits being proffered – higher product quality, improved customer interactions, better workplace safety and ultimately superior bottom-line results.
http://www.specchemonline.com/featuredarticles/the-problem-with-industrie-4-0