Sunday, July 12, 2015

SUSTAINABILITY SPECIAL .......Strategic partnerships between chemical producers & logistics providers key to sustainable & safe operations

Strategic partnerships between chemical producers & logistics providers key to sustainable & safe operations
The dangers posed by poor management of chemical logistics were brought sharply into focus last week with the leakage of ammonia from a tanker that tried to squeeze under a railway over-bridge in Punjab. This was not an isolated instance; several accidents occur on Indian roads, and many do not even get reported. As a consequence, with little or no learning, the industry is prone to repeat the mistakes. This is costing the chemical industry dear in loss of reputation – amongst the government and the regulators, and just as importantly amongst the lay public. Not to mention the economic loss, the immeasurable toll on human lives and drastic impacts on the environment.

Structural issues
The problems in chemical logistics in India partly stem from structural issues both in the chemical industry and in the logistics business. For a start, the chemical industry is highly fragmented and dominated by hundreds of small units, with little technical or financial strengths. Many eke out an existence, buying raw materials and processing them to products sold at unsustainable prices. They cannot be bothered about global best practices – be it in manufacturing or logistics – and will continue to cut corners at every possibility, including compliance to safety, health and environment.
Many mid-sized and large units have invested in technology and training to improve operations within their battery limits. And they have results to show for the effort: safer, cleaner and more efficient operations; better compliance to laws or the requirements of discerning clients; enhanced reputations; and, at times, even healthier financials.
But they are still to extend these efforts down their supply chain – to their transporters and eventually their clients.

Transactional relationship
The relationship between the logistics service provider and the supply chain departments at chemical companies remains largely a transactional – and one to be re-evaluated every year or so. The performance of managers in the latter is often determined by the savings accrued on transportation costs – with scant regard to how these have been achieved. Logistics providers lament this approach and point that this limits their ability to invest – despite having the resources to do so – on modern vehicles, IT-based platforms, sound management practices etc. Instead, they sacrifice vehicle maintenance & monitoring, driver training etc., and remain focused on shaving a buck on the price of their offerings.

Few options to road transportation
Unlike in much of the developed world, a large portion of chemicals manufactured in the country is transported by road. Transportation by pipeline or by rail and waterways is under-developed for many reasons. For one, a cluster-based approach for chemicals manufacture is still lacking. With a few exceptions, most chemical hubs including in Maharashtra and Gujarat have not been by design. As a consequence, raw materials and finished products often travel long distances to find markets. The ammonia tanker that leaked in Punjab was on a long journey from Gujarat.
Very few companies use the Indian rail network to transport chemicals. While the network is widespread for passengers, cargo networks are still undeveloped. Ditto for coastal shipping or on inland rivers by barges, as seen, for example, along the Rhine river in Europe.

The challenges of moving by road
So for the near-term at least, there is no getting away from moving chemicals by road. The challenges of this are obvious. Poor quality of roads – especially in the industrial clusters – are often a cause of accidents. Add to this the poor quality of truck fleets, indiscriminate overloading, disparate bundling of cargo with little attention being paid to compatibility, and poor training of drivers & cleaners and it is a wonder chemical accidents are not more frequent.

Welcome initiatives
The good news is that at least a few companies are now paying far more attention to how chemicals are procured from suppliers and delivered to customers. Those companies that have adapted the tenets of Responsible Care – and there are about 38 of them in the Indian Chemical Council (ICC), the premier industry association – are going beyond regulatory compliance. The sole remaining code on Security is also being adopted by ICC over the next three years or so and this also lays emphasis on security of the supply chain.
These companies are now implementing strict guidelines on vendor selection, training of their staff, drivers & cleaners, advanced IT systems to monitor consignments 24x7, and also creating emergency response systems that can quickly respond should an accident occur. A select band of companies – numbering about 10 chemical producers, besides some logistics providers – have now undertaken a commendable NicerGlobe initiative, under the aegis of ICC, that has at its core a GPS-enabled tracking system for all hazardous cargo shipped by participating companies. The technology has several other benefits. It can, for example, identify deviations from chosen travel routes, almost on a real time basis, greatly reducing the risk of pilferage of cargo. Emergency response providers, such as police, fire departments, hospitals etc., can be quickly identified and contacted to respond to a crisis.
Likewise, the chlor-alkali industry has done a commendable job in creating a national emergency response network – with a nationwide toll-free number – to respond to an emergency involving chlorine in particular. Large quantities of this hazardous chemical are being transported long distances on terrible roads. Ethylene oxide consumers are also considering forming a focussed group that will work in partnership with the sole merchant producer to spread industry best practices in the handling of this highly hazardous chemical.

Rail transportation – an emerging option
Some companies are also examining alternative transportation options. Especially for international cargo – exports and imports – rail transportation is increasingly seen as a viable option. It has several advantages: it is cheaper, safer (with few worries of theft or pilferage), more robust (which implies less chance of accidents or spillages) and even time efficient. Lanxess, the German speciality chemicals company that operates two sites in Nagda (Madhya Pradesh) and Jhagadia (Gujarat) is now using rail services offered by the Container Corporation of India (Concor) for moving cargo to Nhava Sheva port via Inland Container Depots (ICDs) in Ratlam and Ankleshwar respectively. From moving chemicals 500-700 km by road, with all the attendant ills, the company is now moving just 50-75 km to the nearest ICD and then on rail for direct entry into the port. There is none of the indeterminate waiting to get into the port and none of the delays of Customs clearance (as it can be done at the ICD). As a consequence, the share of cargo moved by rail has consistently increased for the last few years, and Lanxess plans to take it to nearly all export consignments.

Strategic partnership needed
There is a slow evolution from the supply side as well and one is seeing the emergence of a select band of professionally run logistics service providers capable of offering high-quality services with safety as a paramount concern. These companies need the support of the industry to grow and thrive in a mutually beneficial relationship. Chemical companies have long recognised the need to cultivate vendors for their raw materials and partner them through a strategic approach. They must extend this relationship to their logistics service providers as well.

- Ravi Raghavan Chwkly 23jun15

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