Four ways to focus on writing better
emails:
Tell sticky stories. Everything makes more sense with an illustration. Highlight
and example, illustrate an ideal customer avatar, or tell a specific instance
of a problem you had. Setting the context and the stage (that seems obvious to
you, the writer), makes it easier for people to understand the pain point, the
context, and the reason why you’re writing. When people can see your story--who
you are, where you come from, why you’re doing what you’re doing--it’s easier
for them to become a part of it.
Use the four-sentence, one-link rule: Keep your email to under four sentences (or five!). Focus on the pain point or problem you’re solving. Limit
yourself to only one link. If you have to, make that link a document.
Be responsive and reflective: Observe how others communicate and adapt your style to
meet them midway. Customize your communication by mirroring the style of a
received message. Does someone send short messages with formal addresses?
Respond in style.
Bookmark emails that you love with
Evernote. Use the vast number of emails in
front of you (and in your inbox) as clues to great messaging. Watch what emails
you open first and are most excited about. Create a few folders in your mailbox
system for great introductions, sample short messages, and thank-you notes that
you like. Keep these for future use if you’re ever in a bind. In any art,
there’s no need to reinvent the wheel--and paying attention to great writers
(and what we personally enjoy) is a great way to get started.
Email is our number one form of
communication, which means that everyone is a writer. The most powerful
thing you can do in both your personal and business life is learn how to write
well and tell great stories. Messages that persuade, content that converts, and
language that inspires action are critical for getting what you want.
http://www.fastcompany.com/3017198/work-smart/dont-send-yet-9-email-mistakes-youre-probably-making-and-how-to-fix-them?partner=newsletter
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