A tablet for women professionals
Milagrow Humantech's tablet has 60 pre-installed
applications in five main folders. Photo:Special Arrangement
In the rapidly growing tablet market in the country, products are
now designed for specific segments, such as students and professionals.
Milagrow Humantech's tablet for women professionals, launched in
January, targets women students and professionals. It has nearly 60
pre-installed applications in five main folders, with many of them women or
professional-centric.
Women go in for devices that are easy to use and carry and look
for features important to them. The women's TabTop, which runs on Android 2.3.1
operating system, is for professionals who look for a combination of a powerful
device, in terms of both performance and portability, according to Rajeev
Karwal, Chief Executive Officer and Founder of Milagrow Business and Knowledge
Solutions.
He says the product is mainly for those aged 16-45. It weighs 275
gm. and has a seven-inch multi-touch screen. Thus, it fits into a handbag
easily. It comes with a special user interface for women. Some of the special
applications are on fashion.
Instant alerts
The security app sends instant alerts to a set of pre-configured
email IDs and phone numbers in case of a security problem.
A forced power-off of the phone or an improper exit of the
application will also trigger an alert. Prolonged signal loss will send a “fail
safe” message and email alert.
The alert will also include details of the last known location,
direction of travel, mode of transport and vehicle number (already entered by
the tablet user). Mr. Karwal estimates the total tablet consumption in the
country to be a million pieces in 2012.
It is essential to create innovative and differentiating products
that will address the specific needs of different segments of consumers in an
exploding market, he says.
TH120506
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