THE MCDONALDISATION OF NEWS
Rajdeep Sardesai, editor-inchief, CNN IBN, feels news has become `McDonald-ised.'
“A lot of viewers now want news served to them as fast food. And that's why the concept of bullet news where you package top 20 or 50 stories in five minutes. The target audience wants the news shorter, crisper and perfectly capsuled,“ he says. Sardesai feels he essential reason for this is the lack of time, and the disinclination of viewers to watch the same thing over an extended period of time.“Talking of TV, the viewer today is absolutely spoilt for choice. He demands a quick rapid fire sort of news bulletin which, while it satiates his need for news, does not intrude on his time.“
(HTBR13N1111)
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